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South Florida-Based Youfit Health Clubs Hits the 70-Club Milestone
Rick Berks’ business model is the opposite of traditional health clubs. There are no long-term contracts (you pay by the month). No intimidating bodybuilders or “gym rats” (the clubs aren’t designed for them). No pressure to join (because there are no salespeople!)
“I’m always amazed when people tell me they’d need to get in shape before walking into a club,” Berks says. “That’s not what exercise should be about. It should be fun, and it should be in a non-threatening atmosphere. Our philosophy is to build a different kind of club, without the trauma and drama of the usual health club. And people around America have really responded.”
Youfit builds clubs where “you” will “fit” right in. And the fees are the lowest you’ve ever seen for a first-class fitness operation.
“We’re proud of our South Florida heritage,” Rick Berks says. “We’re bringing a South Florida brand all across the country. We’re creating new businesses. We’re creating new jobs. And we’re creating them in an environmentally-