Nissan Debuts New “Ride of Your Life” Marketing Campaign | Lou Fusz Nissan

May 13, 2014 - PRLog -- ST. LOUIS-- Nissan recently introduced a new marketing campaign, titled “Ride of Your Life,” which showcases the 2014 Nissan Altima sedan, which includes a TV spot directed by Brent Jones of Humble and directs web traffic to ChooseNissan.com.

The TV spot features an Altima dressed as a racecar, in which people received rides around the Horse Thief Mile at Willow Springs Raceway. The car was billed as “Nissan’s most advanced Altima racecar,” and passengers were surprised to discover it was a normal Altima.

"The 'Ride of Your Life' campaign shows off the performance DNA that lives inside every Nissan and will help engage consumers nationwide, creating positive, lively conversation online and in person as we enter upon our year-end sales event," said Jon Brancheau, vice president, marketing communications and media, Nissan North America, Inc. "With a blend of performance, technology, superior fuel economy and more, Nissan vehicles are intended to give drivers the ride of their lives."

Drivers who would like to find out more about the 2014 Nissan Altima, or any of the other vehicles in the complete Nissan lineup, can visit Lou Fusz Nissan in St. Louis today!

ABOUT LOU FUSZ NISSAN

At Lou Fusz Nissan, you’ll find an amazing selection of new Nissan vehicles and pre-owned Nissan vehicles available for you to test drive in St. Louis, Missouri. The Lou Fusz Nissan staff is happy to help you find the Nissan car, truck, SUV or van that’s right for you, and in addition to a vast inventory of Nissan vehicles, you’ll find superior automotive service and repairs in a state-of-the-art service center. Visit Lou Fusz Nissan today at 925 North Lindbergh Blvd., or visit us online at http://nissan.fusz.com/ to learn more.

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