Percipia Selects RPM Advertising as Agency of Record

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CHICAGO - May 13, 2014 - PRLog -- RPM Advertising announced today that hospitality technology company Percipia names RPM Advertising its agency of record.  RPM Advertising will be working with Percipia on marketing and brand positioning through print, video, digital, collateral and point of sale materials.

Percipia, headquartered in downtown Chicago, Illinois on the prestigious Michigan Avenue, is the premier provider of voice applications for Cisco in the hotel industry, with the most worldwide installations in North America, Europe, the Middle East, and Asia. Percipia also offers voice/data solutions, high-speed internet access, wireless, networks, technology procurement, professional services, and much more to serve the needs of the global hospitality market.  In a growing competitive field, Percipia remains one of the largest and best-known U.S.-based hospitality technology companies.

"Rebranding and marketing are our major focuses for this year. Working alongside a local and highly reputable company such as RPM is something we are incredibly excited about,” said Michael Velasquez, CEO of Percipia. “Their experience within the hospitality industry made them a natural fit for us.  We expect our partnership to not only create innovative and unique branding initiatives but also take Percipia to the next level," he added.

“I was thrilled to hear that Percipia chose RPM,” said Mark Malin, President of RPM Advertising.  “RPM Advertising has many years of experience in the hospitality field and we couldn’t be more excited about helping Percipia define their brand and market their high-tech custom business solutions.  They are doing some amazing things with smart phone technology that are really going to impact the hotel guest experience.  It is a very exciting time for Percipia, and we are glad to be on board with them.”

Velasquez is enthusiastic about RPM’s first recommendation: to change the company’s name from Percipia Networks to, more simply, Percipia.   This change has been incorporated into the new Percipia logo.   The remainder of the branding will launch in late spring at HITEC.

About Percipia

Globally recognized as a leading provider of innovative applications to the hospitality industry, Percipia has an established presence as a pioneer in the advancement of next generation guest room technologies, including messaging platforms, customizable mobile applications, feature-rich voice solutions and IP telephony. Percipia is well known for their Parallax application, which offers unique IP phone applications for guest rooms such as room service, group directories and more for vendors like Cisco and NEC. Percipia also offers a wide range of technology solutions and applications.

About RPM Advertising

RPM Advertising is a full-service marketing communications firm that specializes in building traffic for experiential and retail-focused brands. Founded in 1994 on April Fool’s Day by Stephen Platcow and Mark Malin, RPM Advertising was created out of the simple proposition that talent, innovation, and relentless hard work would produce a better advertising agency. That inspiration continues to deliver superior strategic thinking, resourceful media management, award-winning creative and an unparalleled responsiveness to our client partners.  RPM Advertising is celebrating its 20th anniversary this year.  For more information, visit

Carolyn Jacobs
Source:RPM Advertising
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Tags:Advertising, Business, Technology, Branding, Hospitality
Industry:Advertising, Technology
Location:Chicago - Illinois - United States
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