Labatt Food Service Launches New Website Developed In Partnership With Genuine Interactive

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San Antonio - Texas - US


SAN ANTONIO - May 13, 2014 - PRLog -- Labatt Food Service, the leading privately held foodservice distributor for schools, military, healthcare, and independent operators in the South Central Region, is pleased to announce the launch of its new website  The new site has extensive content developed in partnership with Genuine Interactive, a leading digital agency in Boston, MA that specializes in growing brands and businesses through engaging brand experiences online.

The new Labatt Food Service website is designed to assist restaurant owners, chain operators, school, military establishments, and other food-away-from-home operators learn about the economics of foodservice distribution and the unique role Labatt plays in the process.  The website draws users to follow the Journey of the Avocado, an interactive experience that articulates the true value of Labatt’s services to potential customers in a simple way that leads to an actionable outcome.

“Our goal is to tell our story in an engaging way where users are entertained and educated,” said Labatt Online Director Matt Silva.  “We want to communicate in a new way to our customers with videos, infographics, and web animation that highlights what value we offer to our customers.  Everything we do is to drive the cost of goods down, to make our customers’ lives easier, and to help them grow.”

About Labatt Food Service
Labatt Food Service is a privately held company headquartered in San Antonio, Texas.  It is the 10th largest foodservice distributor in the U.S., serving foodservice operators in the South Central region. The company is a third generation company whose antecedents date to 1910.  Today the company employs nearly 1,400 employees and generates over $1 billion in sales.  Labatt currently has 9 office locations throughout Texas and New Mexico and 5 food distribution centers.

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Aimee Coleman
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