Loyalty Marketing Experts Launch Experiential Marketing Firm Revel Experiences
~~~ Misha Lapcevic, Vice President, Marriott Rewards Partnershipsand Global Card Programs
May 13, 2014 – Boston, MA – Founding partners Kate Urekew and Stevi McCoy today announced the launch of Revel Experiences, an experiential marketing firm specializing in customer and employee engagement programs, products and events. Led by industry veterans with a combined 30+ years of experience in experiential marketing and product development, Revel Experiences delivers programs that integrate brands into consumers’ lifestyles --- into the places, products and passions that define who they are --- drive repeat business, and inspire brand advocacy.
In Revel, Urekew and McCoy have created a dynamic, nimble team that delivers big agency results. Most recently, the partners were with Circles, Sodexo, a global concierge and loyalty firm specializing in experiential program and product design. There, they developed engagement solutions for some of the world’s most powerful brands in industries such as financial services, hospitality, technology, automotive, sports and entertainment. Their unmatched creativity and intimate knowledge of lifestyle trends, wants and needs across every demographic enable them to design experiences that forge lasting loyalty and engagement.
“Kate and Stevi are a powerful duo,” says Jack Mannix, Jack E. Mannix & Associates (former President & CEO, Ensemble Travel Group; Vice President and GM, Destination Services, American Express). “They have a passion for creating the unexpected and delivering with a speed other agencies can’t touch.” Adds Bill Dorsey, Chairman of the Association of Luxury Suite Directors, “Kate and Stevi are experts in the loyalty space and really understand what drives consumers to engage with a brand. Their vast experience within the sports and entertainment industry, extensive partnership network and value-driven results give them a competitive edge within the marketing industry.
Creating programs via the artful blend of partnerships and products in categories spanning entertainment, sports, travel, arts, food & wine, retail and fashion, Revel accommodates a wide-range of budgets and specializes in niche programs for the ultra affluent as well as mass affluent space.
“Loyalty programs are everywhere,”
Revel programs not only enhance formal loyalty initiatives, but they also add measurable value to overall marketing strategies. “There is a great need in the marketplace to differentiate and stand out. To engage people, you have to deliver something personally relevant – you have to be memorable. Experiential marketing does that,” adds Urekew, who began her career at Reebok developing programs and products that heightened brand differentiation in an incredibly competitive market. “Experiential marketing does that. You create a meaningful memory – people associate that memory with your brand and they buy the memory. It’s a powerful strategy that’s proven to maximize your investment.”
About Revel Experiences:
Revel is an experiential marketing firm specializing in customer and employee engagement programs, products and events. Through the perfect orchestration of product and partnerships, Revel delivers programs that integrate brands into consumers’ lifestyles –into the places, products and passions that define who they are. www.revelexperiences.com