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“Offbeat” Promotion Can Yield Outstanding Results
3 Low-cost Techniques You Can Use Right Now to Promote Your Business/Nonprofit
“Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media,” new from Linda Carlson (ISBN 978-0-9627122-
· Bathroom ads: Provide contacts for domestic abuse resources with something as simple as a list taped to the inside of bathroom stalls in a church, health care provider, community center or office.
· Beach impressions:
· Bicycle billboards: Add a frame to any bike and send a part-time employee around your neighborhood with an “Open now” sign and the name of your business or “Vote now” and the name of your candidate.
However wacky these sound, they can be part of a low-cost promotional campaign, or used to supplement more sophisticated advertising. They are among the hundreds of ideas, available in Carlson’s new book or her presentations for professional and trade associations, and based on her experience as a marketing director in Fortune 500 firms as well as education, nonprofit and small business. For more information, see lindacarlson.com and twitter.com/
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