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Global Software Demand: The Empire Strikes Back
Demand for software in North America is now larger than the previous peak in 2010.
North America now represents an impressing 40% of the global demand for software related products and services. Japan keeps its position as the second largest market with 7,41% while China with 5,53% has replaced Germany as the third largest market. Germany is now number 4 with 5,38% of global demand while the UK is number 5 with 3,75% and France number 6 with 3,43%.
“In the last few years, there has been much hype urging companies to invest in the developing BRIC (#_ftn1) countries. However, high growth rates in the economy are not necessarily the same as high demand for software related products and services,” says TBK Consult Holding ApS CEO Hans Peter Bech. "The big markets for software related products and services remains the developed countries. North America, Europe, Japan and Australia/New Zealand represent more than 80% of the global demand in this category."
The highest 2013 growth rates were found in Iraq, Saudi Arabia, Vietnam and Sri Lanka. However, these are still very small markets and the growth rates are mainly associated with software related services and less with software products.
The BECH index is calculated and published annually based on the GDP and GDP per capita figures provided by the CIA World Factbook (https://www.cia.gov/
 (http://#_ftnref1)Brazil, Russia, India and China
Hans Peter Bech