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Martin Brossman Presents LinkedIn Sales Insights at Raleigh Digital Marketing Conference
Brossman said, “It was an honor to present at this dynamic event with leaders in the field, including Lawrence Harte, author and digital magazine publisher who is also co-founder of DMFB, and Mark Traphagen, content marketing guru with Boston-based Stone Temple Consulting. A conference of this caliber is a great benefit for business owners who want a timely, accurate view of the fast-changing digital marketing landscape."
“For example, new levels of online relationship building are coming forward,” Brossman explained. “Concepts such as social selling and pre-screening are now integral to strategic use of LinkedIn. Today’s customer wants to pre-screen you and your business beyond what a website contains, and LinkedIn pre-screening can give the Sales professional a strong advantage over the competition. The practical strategy we recommend is building online and in-person relationships, following rules of engagement. The core is a LinkedIn profile that appears frequently in search results and stands out to customers and referral partners.”
Martin Brossman, in tandem with Raleigh area digital marketing manager Greg Hyer, offers LinkedIn and social selling training. Together they produce a popular podcast show, Linking Into Sales—The Social Selling Podcast for Sales and Marketing Professionals, available on iTunes and accessible from LinkingIntoSales.com .
Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant, and trainer known for his insight and grass roots marketing expertise. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics. He teaches at North Carolina community college Small Business Centers and Chamber of Commerce venues throughout the state. Martin’s latest books include: Social Media for Business, an insider’s guide to online marketing for the small business owner, manager or entrepreneur;