Authority Marketing, Be your Prospects Obvious Choice

ATLANTA - May 8, 2014 - PRLog -- Authority and Reputation are driving factors and are replacing simple SEO and Google ranking. It is no longer enough to be found on the first page of search engines. One reference on page one of a search engine does not stand out from countless other business there too.

The last few years content has been the driving factor for success online and offline. Google and other search engines have insisted on it and businesses do well to provide it for their readers, potential clients and social media followers. Content is needed to help businesses have a formidable presence online. When a company or professional is searched for online and multiple results appear it adds trust and reassures potential customers and clients of the credibility, status and legitimacy of that person or business.

All companies and professionals regardless of location or size need content marketing to establish themselves as leaders in their industry. Every business, professional, entrepreneurs, doctor and business owner is competing for the attention of a target audience. Authority Marketing is what helps a potential client, patient or customer finalize their decision to choose you or your company. Consumers want to feel that who they choose is an authority in that industry, someone they can trust and rely on and others have trusted.

Authority Marketing (http://salelynnmarketing.com/authority-marketing-become-t...) is a broad term that includes a wide range of strategies this could include interviews in the media, Articles publication and syndication, Radio appearances, podcast, Television appearances, Book releases, press releases and much more. Improving the perceived authority of a company or individual with the ultimate goal of help that one stand out from the crowd, and increasing sales, driving traffic to websites and increasing inquiries from potential buyers or customers is key. It can also lead to additional exposure as the media will look to you as an expert for your insights giving more exposure.

Media strategists provide complete authority marketing packages. Authority positioning conveys trustworthiness, credibility, expertise and branding for a professional or Businesses.

Through the Authority Marketing or reputation creation offered by Salelynn Marketing of Atlanta GA, companies and professionals will be able to solidify their authority and leadership so as to inspire trust of potential clients. The program will provide executives, Small and medium size companies and entrepreneurs with media coverage and skyrocket their sales,credibility and leadership status in their industries. Professionals that specialize or have new innovative procedures or products especially need to get the word out and position themselves as authorities in that field and get media exposure for that service, product or key professional.

Sandra Alexander, Authority strategist with Salelynn Marketing offers services that help companies gain exposure as key players in their industry and make them more appealing than their competition due to their expert status.

Sandra Alexander has been featured in Small Business Trendsetters, Gwinnett Business Focus and on nationwide channels and online media, including CBS, NBC, ABC and FOX affiliates and other industry news media.

Authority and expertise improves perception, loyalty, reputation and credibility around a company, brand or individual. The Authority Marketing program is available March 2014.

About

Authority Marketing strategist Sandra Alexander "Using Authority Marketing to position a professional, key executive, doctor, speaker or business owner, as a trusted advisor, makes that person the obvious choice in their market" Says Sandra Alexander of Salelynn Marketing "We all want to feel good about our buying decisions and we want to know we are doing business with a professional, a leader, someone credible someone we can trust. Credibility marketing or Authority marketing does just that".

For more information:
Contact Sandra Alexander
www.SalelynnMarketing.info