Dirk Verpoorten launches new herbal liqueur: HirschRudel

HirschRudel gains victory over Jägermeister After the objection of Jägermeister against the new brand was rejected, Dirk Verpoorten now lets, at first limited to small quantities, the secret recipe of his granny Elly be bottled by hand.
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Liqueur Hirschrudel Drinks


Bonn - North Rhine-Westphalia - Germany


BONN, Germany - May 8, 2014 - PRLog -- May 2014 marks the date: the first bottles of herbal liqueur from the brand HirschRudel will go on sale. “Finally, the path is free for this speciality based on an original recipe of my granny's,” company founder Dirk Verpoorten gladly states.

When he tried to patent his new brand in February 2013, he immediately received mail from Mast-Jägermeister SE containing a legal action against execution. The word mark “HirschRudel” could be confused with the logo of Jägermeister. Anything to do with “Hirsch” was characteristic of the Jägermeister liqueur, which uses the figurative mark of a stag (Hirsch) in its advertising. Consequently, HirschRudel was denied registration.

Dirk Verpoorten, in turn, engaged a lawyer. After wearying months of going to and fro, the Board of Appeal of the Office for Harmonisation in the Internal Market ruled unequivocally in favour of HirschRudel: a likelihood of confusion between HirschRudel and the figurative mark Jägermeister and the stag's head with a cross is not given, as a HirschRudel (literally a pack of stags) consists of a grouping of several animals.

The liqueur, which consists of 31 wild herbs, is a homage to Dirk Verpoorten's grandmother Elly. She loved collecting herbs in the forest as a child. While doing this one day in 1907, she chanced upon a pack of stags, which were majestically eating herbs near the edge of a forest path. Totally fascinated, Elly again and again visited that magical place to watch the pack of stags, which she regularly encountered there. As a memento, she collected and pressed the herbs in an album.

After the war, Elly moved from Berlin to Straubing. There, she made an herbal liqueur for a family anniversary. The vital ingredients as well as the name “HirschRudel” come from the salvaged poetry album from her childhood days. The liqueur is a success; the recipe of 31 herbs (lovage root, gentian, valerian root, centaury, root angelica, coriander, herba veronicae ...) was neatly noted by Elly and locked away. After the move from Straubing to Bonn, the poetry album is left behind in a trunk and forgotten. Years later, in the family estate, her grandson Dirk discovers the album in the trunk.

Fascinated by the records so carefully kept, he tries out his granny's secret recipe and is delighted. In 2014, he decides to recreate the liqueur.

Bottled by hand and limited to small quantities, this German speciality will be on sale the first time in 0.5 litre bottles to retailers and restaurants starting on May 2014.

However, not only the content is upmarket: The elegant bottle with the small leaflet on its history and the conspicuous natural cork with its stag embossed in a pewter plate lend the noble herbal liqueur even more charm. This makes HirschRudel an eye-catcher at every bar.

HirschRudel 35%, 0,5l

Expert's report:

Warm and pleasant to the nose, one discovers traces of coffee, dark chocolate, anise, and caramel.

On the palate, wonderfully strong, round notes of vanilla, chocolate, and anise unfold, which end in a malty sweetness, perfectly rounded off by traces of spices. A breathtaking finish, with the aroma of a sweet caramel dessert and roasted nuts.

Sales partners:

Wein Wolf Import GmbH & Co. Verwaltungs KG, Königswinterer Straße 552, 53227 Bonn, Germany, Phone . (0049) (0)228 44960

Source:HirschRudel GmbH
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Tags:Liqueur Hirschrudel Drinks
Industry:Food, Lifestyle
Location:Bonn - North Rhine-Westphalia - Germany
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