Dirk Verpoorten launches new herbal liqueur: HirschRudel
HirschRudel gains victory over Jägermeister After the objection of Jägermeister against the new brand was rejected, Dirk Verpoorten now lets, at first limited to small quantities, the secret recipe of his granny Elly be bottled by hand.
When he tried to patent his new brand in February 2013, he immediately received mail from Mast-Jägermeister SE containing a legal action against execution. The word mark “HirschRudel”
Dirk Verpoorten, in turn, engaged a lawyer. After wearying months of going to and fro, the Board of Appeal of the Office for Harmonisation in the Internal Market ruled unequivocally in favour of HirschRudel:
The liqueur, which consists of 31 wild herbs, is a homage to Dirk Verpoorten's grandmother Elly. She loved collecting herbs in the forest as a child. While doing this one day in 1907, she chanced upon a pack of stags, which were majestically eating herbs near the edge of a forest path. Totally fascinated, Elly again and again visited that magical place to watch the pack of stags, which she regularly encountered there. As a memento, she collected and pressed the herbs in an album.
After the war, Elly moved from Berlin to Straubing. There, she made an herbal liqueur for a family anniversary. The vital ingredients as well as the name “HirschRudel”
Fascinated by the records so carefully kept, he tries out his granny's secret recipe and is delighted. In 2014, he decides to recreate the liqueur.
Bottled by hand and limited to small quantities, this German speciality will be on sale the first time in 0.5 litre bottles to retailers and restaurants starting on May 2014.
However, not only the content is upmarket: The elegant bottle with the small leaflet on its history and the conspicuous natural cork with its stag embossed in a pewter plate lend the noble herbal liqueur even more charm. This makes HirschRudel an eye-catcher at every bar.
HirschRudel 35%, 0,5l
Warm and pleasant to the nose, one discovers traces of coffee, dark chocolate, anise, and caramel.
On the palate, wonderfully strong, round notes of vanilla, chocolate, and anise unfold, which end in a malty sweetness, perfectly rounded off by traces of spices. A breathtaking finish, with the aroma of a sweet caramel dessert and roasted nuts.
Wein Wolf Import GmbH & Co. Verwaltungs KG, Königswinterer Straße 552, 53227 Bonn, Germany, Phone . (0049) (0)228 44960