Inteva Inteather™ Inspires Samurai Fashion in DIA/DG3 “Beyond the Armor” Design Competition

A non-traditional use of automotive interior material is featured in “Beyond the Armor,” a design competition hosted by the Detroit Institute of Arts and the Detroit Garment Group Guild.
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* Inteva
* Inteather
* Automotive
* Interiors

* Automotive
* Fashion

* Troy - Michigan - US

TROY, Mich. - May 6, 2014 - PRLog -- A dress designed by Janna Coumoundouros, of Lilacpop Studio in Ferndale, Mich., and constructed primarily of Inteva Inteather™, an automotive interior material, is a finalist in “Beyond the Armor,” a design competition hosted by the Detroit Institute of Arts (DIA) and the Detroit Garment Group Guild (DG3), inspired by the museum’s exhibition, “Samurai: Beyond the Sword” exhibition running through June 1.

“Beyond the Armor” challenged designers to create a complete outfit based on artwork on display within the exhibition.Janna is one of 10 fashion designers/finalists selected from hundreds of entrants who submitted design drawings.

All 10 finalist designs are on tour at sites throughout metro Detroit through May 12. The winner will be decided by public vote on-site at each stop of the traveling exhibit and online at:

When her design was selected as a finalist, Janna contacted Inteva. “Inteather is perfect for this project,” she said, “it’s formable and it’s creative to work with.” Janna used Inteather as the primary material for her design, and accented it with her handmade jewelry and textiles. “The finished design has a real sculptural quality,” she said.

Inteva provided Janna the material, as well as technical support and access to the Inteva Sewing Lab in Troy, Mich., for fabrication of her creation for the competition.

Janna has previous experience working with Inteather in this non-traditional way, designing the winner of the 2014 MAIN Event Fashion Design Challenge in January, to kick off the North American International Auto Show (NAIAS) in Detroit. That dress also appeared on the Red Carpet of the NAIAS Charity Preview.

The winning design of the “Beyond the Armor” design competition will be announced at a special DIA fashion show on Saturday, May 17 at 12 p.m.

Inteather™ is a registered trademark of Inteva Products LLC.

About Inteva Inteather™
Inteva Inteather™ is the choice of automotive OEMs for its leather-like feel, luxurious appearance, craftsmanship, formability and long-term durability. Inteather does not fade or degrade under solar UV radiation, offers superior cold performance, is scratch- and mar-resistant, and is recyclable.

Patented in the early 2000s, Inteather, a thermoplastic olefin (TPO) material, is available in three forms – Inteather Wrap™, Inteather Foam™ and Inteather Form™ - for any automotive interior application. Inteather™ is a registered trademark of Inteva Products LLC.

About Inteva Products, LLC
Inteva Products, LLC employs more than 11,500 people in 18 countries focused on delivering high quality products, on time and on budget. Inteva has global resources for engineering, manufacturing and customer service for Closure Systems, Interiors Systems, Motors and Electronics, and Roof Systems. Inteva is focused on sustained global growth, providing excellent customer service and being a best place to work for employees. The company is headquartered in Troy, Michigan USA. Please visit

About the Detroit Institute of Arts
The Detroit Institute of Arts, one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first Van Gogh painting to enter a U.S. museum (Self-Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA’s collection is known for its quality, range, and depth.

About Detroit Garment Group Guild
Detroit Garment Group Guild is a nonprofit that provides education and opportunities for Detroit’s fashion community and beyond. Educational programming ranges from an annual fashion conference focused on the business of fashion to an industrial-sewing certification program.

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Tags:Inteva, Inteather, Automotive, Interiors
Industry:Automotive, Fashion
Location:Troy - Michigan - United States
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