Let’s lose some extra kilos and join the 1 Million kg Challenge in Singapore
In order to increase the awareness of healthy work life style at the workplace, Cups Media, partnered the Health Promotion Board, created a powerful awareness campaign on quality paper cups, and distributed them to the canteens of the workplaces.
Cups Media is Singapore first and most established free cups advertising company. Leveraging on the Free Cups Campaign ™ introduced by Cups Media, Health Promotion Board’s 1 Million kg challenge messages are printed on the paper cups and distributed directly to the offices and workplaces of many people. The cups are not only displayed at their office canteen, but they are also brought into the meeting rooms, conference centers and used by the working associates at the workplace. In other words, the health awareness messages are seen, held and touched by the working adults at their workplace.
“This certainty helped to remind me to put less sugar in my coffee when I was preparing my dose each morning and afternoon. The message is powerful and timely; and I am literally holding it on my hands every day,” as shared by Mr. Tan from a local IT firm.
“I usually don’t read newspaper regularly so sometime, I miss the daily news. However, this HPB’s campaign is printed on the paper cups I used every day and it really serves as a great reminder for all of us who are working very hard in the office. Last week, we also sign up for the challenge because as a team, we all want to lose some weight and live more healthily,” highlighted by Mr. Joseph Wang, who works in the CBD.
The movement had integrated well with other effort and created a huge “WOW” for many. Together with other outreach activities, the team is encouraged to see very positive response from individuals and companies in Singapore. Dr. Amy Khor, Senior Minister of State for Health and Manpower, also shared, “We are encouraged to note that since the launch of Phase One in January 2014, the 1 Million kg Challenge has gained wide-based organizational support and support from individuals. 18 companies and more than 10,000 individuals have signed up for the Challenge.”
Obesity increases the likelihood of weight-related illnesses and healthcare expenses, as well as decreases the quality of life for the affected obesity. According to the World Health Organization (WHO), at least 2.8 million deaths each year are attributable to overweight or obesity; like many other developed countries, the overweight and obesity trend in Singapore is rising.
The Director of Cups Media, Ms. Joelle Goh, was excited about the success of the results. She revealed, “Obesity increases the likelihood of weight-related illness and healthcare expenses, as well as decreases the quality of life for the affected obesity and their families. According to the World Health Organization, at least 2.8 million deaths each year are attributed to overweight; like many other developed countries, the overweight trend in our country is rising. We have the exclusive channels to bring the awareness campaign directly to the workplaces in Singapore. We are glad that this awareness campaign is a huge success for all – not only as a country we become healthier, but as an individual we all want to participate to lose some extra kilos to improve our work life.”
To participate in this very exciting campaign and join the effort to help Singapore to lose 1 million kilograms over three years in the fight against obesity, please visit: https://millionkg.sg/?
Health Promotion Board (www.hpb.gov.sg)
Cups Media Pte Ltd (www.cupsmedia.com)
About Cups Media Pte Ltd (www.cupsmedia.com )
Cups Media, Singapore’s leading free cups advertising company, specializes in handheld branding in the workplace; bringing their clients closer to their target customers. Through displaying a marketing message, logo, or special promotion on the quality paper cups, their clients can place their advertisement to their target customers’ workplace. Literally, putting their advertisements in their customers’ hands!
This innovative marketing strategy will achieve results whether it is the sole advertising medium or a part of an integrated campaign. The concept can be used effectively in acquiring customers, sustaining brand image, driving traffic to a website, launching a new product and many others.