Makes Food Data Digestible for App Developers

New API Powers Robust Food and Recipe-Based Apps with Semantic Data
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NEW YORK - May 5, 2014 - PRLog -- and London — 5 May 2014, noon ET – At TechCrunch Disrupt in New York City today, Klappo announces the launch of, a new API for developers to create health and wellness-based apps ( at a reduced cost. is powered by Klappo, which is Europe’s first semantic platform for ingredients ( and the most granular and accurate source of food data for packaged products, recipes and nutrition. The new API is the missing ingredient for supermarkets, restaurants and content providers who want to develop apps that provide customers with deeper knowledge about what they consume.

Klappo is at the intersection of two growing trends: The projected explosion of health and wellness apps, and the application of big data in everyday life. By applying semantics to big data, the next generation of food and nutrition apps can make personalised recommendations that improve consumers’ health. provides all the tools developers need to easily build fully customisable and highly functional apps at a significantly reduced cost. Klappo’s semantic search functionality applies meaning to ingredients to instantly match a food to a user’s profile for specific taste or health requirements. Consumers can then make educated and engaged purchasing decisions when they are food shopping or dining out.

“The health technology market is expanding rapidly, driven by consumers’ desire to improve their wellbeing and live a healthier and more balanced life, through conscious choices about the food we eat,” said Max Del Vita, CEO Klappo. “Companies now have a toolkit to provide customers with a quick, easy way to know if specific products align with dietary restrictions based on medical history, religion or weight management goals.”

Content created using Klappo can be used in a variety of ways. For example, food and healthcare professionals – including supermarkets or restaurants – may wish to provide information and alternative choices for allergies, intolerances, drug regimens, trend diets and religious preferences.

“I am very impressed with the quality of Klappo’s data and’s integration capabilities,” said app developer Ashley Davison, director at Fixdit. “I was able to very quickly plug into and create relevant content from which I can build apps for mobiles, websites and even wearable tech.” is available in private beta in the UK immediately and will be available in US markets from Summer 2014.

For a live demo, please visit the booth in the Startup Alley at TechCrunch Disrupt on Tuesday, May 6, 2014.

About Klappo
Founded in 2012, Klappo is Europe’s leading semantic search platform and independent product database. Managed by an expert team of nutritionists, semantic engineers and computer scientists, Klappo’s data store is the most advanced and granular on the market. Klappo empowers innovative food providers with the most comprehensive data about ingredients to make informed decisions about food. For more information, visit


Notes to editors:
The number of health and wellness app users is expected to hit the 500 million mark in 2015 ( and continue to rise till 2018 when nearly 50% of 340 billion mobile device users will use health and wellness apps (

Recent studies and issues of note:

In 2013, 48% of consumers reported that they regularly checked food package labeling, compared to 68% in 1995 when food label packaging was first introduced. This reduction in checking food package labelling has been attributed to food labels being too complicated (
Consumers prefer to eat at restaurants that provide nutritional information (http://www.sciencedirectof the .com/science/article/pii/S0278431913001485),
The incidence of allergies is on the rise (
Food labelling - the US passed legislation that demands food to be labelled with nutritional information, based on the premise that people will be able to manage a healthier diet if they know what they are consuming
Adherence to clinical trials may be increased through the use of handheld computer diet logging:

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Rebecca Geller
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Tags:Api, Supermarket, Ingredients, Data, Food
Industry:Food, Technology
Location:New York City - New York - United States
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