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PRONicaragua stands out for its online marketing strategies
PRONicaragua positioned itself as the best agency in Central America and second in Latin America in the 2014 Online Marketing Index (OMIX).
PRONicaragua and Proexport Colombia where the only two agencies in the study that positioned themselves among the top 5 in each of the four categories evaluated: Static Webpage, Dynamic Webpage, Social Media and Search Engine Optimization (SEO).
On the other hand, PRONicaragua occupied the first place in the SEO category and obtained a special mention for its website – which was recently completely renewed – due to its design and ease of navigation.
“Proexport Colombia and PRONicaragua have risen to the first spots, leaving behind a considerable space from the rest of the agencies”, highlighted the study, which can be downloaded in Geovadis’s website.
In terms of score, the first five positions of the 2014 OMIX were Proexport Colombia, PRONicaragua, PROESA El Salvador, Uruguay XXI and ProEcuador.
The study also reveals that “surprisingly, some of the economic development agencies of larger countries with more resources such as Argentina, Mexico or Brazil, occupy positions relatively low in the ranking.”
PRONicaragua is the official investment and export promotion agency of the Government of Nicaragua, founded in 2002. The continuous support of the government has allowed the agency to obtain excellent results in the past few years. Additionally, in 2012, the World Bank recognized PRONicaragua as the world’s top investment facilitator, becoming the first developing country to do so. The agency achieved best-practice standards in website performance and response to investor inquiries.