A Brand New Way For Start Up Companies To Be Involved In Major US Sport

May 1, 2014 - PRLog -- Instant Sponsor presents USA Startup Week

Have you ever wondered how as a start up business you can associate yourself with a major sporting brand?

Have you ever thought advertising at sport is too expensive?

Have you ever dreamt to have access to a MLB team to promote your new business?

‘Instant Sponsor’ is changing the way sports sponsorship is typically done and is the brand new way, start up businesses can advertise at sporting venues at an affordable price.  By sporting venues, this means they can associate themselves with a Major League Baseball Team, for example and have the opportunity to meet Venture Capitalists.

Instant Sponsor are presenting the very first, 'USA Startup Week' and are offering start up companies, short term sponsorship, in association with the Oakland Athletics and San Francisco Giants, Major League Baseball teams.

“The aim of USA Startup Week is to provide a vehicle to start up companies to build brand awareness and reach their target market through mainstream US team sports, which will be broadcast nationally on television.

“We are creating an open market place and opportunity for start up companies to be able to afford to engage with a powerhouse sporting organization such as the MLB. We are looking forward to bringing this model to all cities in the USA, to give start ups an opportunity to expand their business and reach a larger audience than what they would normally be able to”, said Anthony Puntoriero, CEO, Instant Sponsor.

Together with providing an affordable advertising structure, Instant Sponsor have a number of Venture Capitalist companies in all parts of the USA, who will attend the baseball games and the start up company will have the opportunity to pitch their business; whether it is a product or service, in a relaxed, yet professional environment.

Instant Sponsor is offering sponsorship opportunities at MLB games around the home plate. According to Repucom figures from 2012, the advertising space around the home plate can cost up to $45,000, for a half inning, yet Instant Sponsor have already negotiated these properties, starting at just $5,000.

“We are very excited about creating this strategic opportunity for start ups at a very low entry point. I personally know this form of advertising works, because I have already put my money where my mouth is. Instant Sponsor sponsored a home plate for a half inning at a recent Athletics game and I received 1,000 new business opportunities, 22,000 new followers on twitter and 5,000 hits to the website- with only four minutes of air time”, concluded Puntoriero.

Instant Sponsor is also going the extra mile and offering all start ups which take this opportunity, Public Relations support, before, during and after the match in order to truly make their investment worthwhile.

Together with teams from the MLB, Instant Sponsor has organized for brands to take sponsorship at NBA and NHL games. They have also allowed companies to be on the polo shirts of golfers, who are playing in the final pairing of a PGA tournament and will receive large amounts of television exposure. They have done similar things with lower ranked tennis players competing against the top seeds like Rafael Nadal and Roger Federer. While these games will typically only last 90 minutes, the lower ranked player will receive around 46% of air time, according to Repucom.

"We call this 'Just in Time' sponsorship. It helps lower ranked athletes who struggle to get sports sponsorship and also helps start up companies, break into sports sponsorship.

Instant Sponsor currently has associations with not only sporting clubs, but athlete managers and individual players and athletes.

For any further questions on Instant Sponsor and how they are changing the structure of sports sponsorship or to interview Anthony Puntoriero, CEO, Instant Sponsor, please contact Joe Hughes from N O W! Communications on joe@nowcommunications.net or +1 347 302 4436.

-ENDS-