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BoredomBreak Launches Unique New Media Business Model 100% Social Media Based
Relying solely on social media, new media production company BoredomBreak plays with the idea of utilizing the significance of social media in the 21st century instead of operating a traditional website.
Marketing Director Julieanne Gee states that “This means we’re aiming to engage with our viewers on the most personal level, reaching each individual through their preferred perspective and lifestyle.” From YouTube and Facebook to Snapchat and Pinterest, BoredomBreak presents their content to a wide demographic, between the ages of 17 to 45. “It’s going to take a lot of experimentation to find what works best for us,” Gee explains.
While BoredomBreak is made up of short amusing videos about pop culture, there are plans to expand efforts into a more traditional business as well. Reaching out to small businesses, BoredomBreak uses their team’s extensive experience in video production, social media, and marketing, to establish a second branch of the company: BusinessBreak.
BusinessBreak reaches out to small businesses to create video content, whether of a commercial or web series nature, to help reach a significant market that may otherwise be out of reach for many small businesses.
“Considering the fact that YouTube is the second largest search engine in the world and 1/3 of ALL online activity is spent watching videos, it’s essential that businesses are able to tap into this market to reach their consumers,” states CEO and Producer Steve Tanaka.
While a website may come down the road, BoredomBreak can currently be found on YouTube at www.YouTube.com/