Karuna Products Launch at Sephora.com, Sephora Stores to Follow

Innovative sheet masks are more convenient than ever with expanded retail availability
By: Karuna
 
 
Karuna Luxe Skin Regenerating Face Mask is now available at Sephora.com.
Karuna Luxe Skin Regenerating Face Mask is now available at Sephora.com.
LOS ANGELES - May 1, 2014 - PRLog -- Beginning in April, Sephora will begin carrying Karuna’s award-winning collection of sheet masks for the face and neck—making Karuna more accessible than ever. The no-rinse, one-step sheet masks, which target specific skin care needs, are distinguished by their clinically-proven results, exclusive mask + serum duo action and on-the-go convenience. Sephora, which was founded in France in 1969, operates 1,300 stores in 27 countries, with more than 300 stores in North America. Sephora.com is the world’s top beauty website.

Karuna sheet masks contain a custom-blended beauty boost featuring plant extracts, peptides and antioxidants to promote replenishment and revitalization to all skin types. Each sheet mask is made from a natural cloth of biodegradable wood-pulp fiber, which retains 50 percent more moisture than synthetic cloths. The types of masks in the Karuna line include Exfoliating+, Clarifying+, Anti-Oxidant+, Brightening+, Age-Defying+, Hydrating+, Renewal+ Eye and more. The Karuna Luxe collection features sheet masks with highly active serums infused into exceptional sheet mask material, including 100 percent Japanese cotton and Bio-Cellulose. They are also free of petrochemicals. All Karuna products are dye-free, paraben-free and contain no sulfates.

“Seeing Karuna in Sephora’s is a dream come true,” said Linda Wang, founder of Karuna. “I created Karuna sheet masks to help women discover an easy beauty routine and feel great about their skin. Now, with the reach of Sephora, millions of people will gain access to our clinically-proven mask + serum sheet masks..”

Wang said that according to Karuna’s market research, most women aren’t paying enough attention to their skin. “We found that nine out of 10 women don’t mask as often as they should, because clay and mud masks are messy and inconvenient. Any aesthetician will tell you that regular masking is essential to skin health. Karuna sheet masks are an easy, mess-free way to apply a deep conditioning to your skin and improving its general appearance,” she said.

Karuna’s sheet masks require no setup, long application times or cleanup like traditional clay, mud or liquid masks. The no-fuss sheet masks are specially cut to adhere to the curves of the face. Once the mask is applied, relax for 15-20 minutes, remove it and massage the excess serum into the face. Each mask bathes hard to reach pores in the rich, replenishing ingredients and results are instant—and more than you’d see from a serum, alone. Each mask contains a custom-blended beauty boost, and plant extracts, peptides and antioxidants bring replenishment to all skin types.

Christie Jack, senior vice president of retail with Sephora, says that Karuna fits perfectly with the “Science of Sephora” philosophy. “Our goal at Sephora is to offer high-level expertise when it comes to skin care and makeup. That means we employ and train a knowledgeable team of experts and product consultants, and it means we seek out the best products that target skin of all types. Karuna masks do that, while also fitting in to the busiest lifestyle.”

The following schedule highlights the dates that Sephora will be launching Karuna products:

• April: All Karuna products launch on Sephora.com (http://www.sephora.com/).

• May: The Karuna Luxe line will launch in 120 Sephora stores.

• June and July: Sephora-exclusive Karuna Skin Transformation Kit in addition to Full box sets of Hydrating+ and Brightening+ launches in more than 445 stores, including Sephora Inside JCPenney. Single packettes of Age-Defying+, Hydrating+ and Brightening+ launch in select Sephora Beauty to Go locations.

• August: Beauty to Go single packettes launch in-store

To learn more, visit the Karuna website at karunaskin.com (http://www.karunaskin.com/) or the Sephora website at sephora.com (http://www.sephora.com/).

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About Karuna

Since 2009, Los Angeles-based Karuna has been combining science and nature to solve the most common skin concerns in a fresh new way. Designed to address each individual’s skin struggles in a no-mess, DIY manner, Karuna’s products hydrate, clarify, exfoliate, brighten and more, depending on each customer’s personal needs. Karuna’s specialized ingredients are custom blended to deliver specific results, instantly. Specialty stores and resorts such as Bliss Spa, Beauty.com, Dermstore.com, Capella, Wynn Resorts, the Four Seasons and others carry Karuna products. For more information, visit karunaskin.com (http://www.karunaskin.com/).

About Sephora

Launched in the U.S. in 1998, Sephora North America today operates more than 300 stores in the U.S. and Canada, and the world's top beauty website, Sephora.com. Sephora is well known for its unique retail concept, which is rooted in its distinctive store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare and haircare, as well as Sephora's own private label. In addition to its North American business and its initiative with JCPenney, which includes more than 190 Sephora inside JCPenney locations, Sephora today has more than 800 stores within 14 countries in Europe and 30 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group.

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Tags:Karuna, Sephora, Sheet Mask, Skin Care, Biocellulose
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