ALC selected to manage the 15MM name consolidated Direct Checks Unlimited Sales, Inc. data asset
“We are excited to be broadening our partnership with Direct Checks,” says Britt Vatne, President of ALC Data Management. “The larger universe will allow us to offer marketers a greater diversity of selects to reach in demand audiences. In today’s environment, it is no longer about casting a wide net, it is about targeting.”
ALC estimates the consolidation will boost file size by 40%. This robust file will offer larger universes in the existing and highly successful check styles and selects. Additionally, given the success the file has always had with non-profits, it will allow more regional non-profits to tap into the universe. Along with the existing Direct Checks groupings, the infusion of the Custom Direct styles will provide for exciting new offerings and reach.
In order to better reflect the expansion resulting from the consolidation, Direct Checks Masterfile will be renamed Direct Checks Megafile.
About ALC Data Management
Founded in 1978, ALC has become the leader in the field of data-driven marketing through its innovative use of marketing information to help its clients grow, increase market-share and improve bottom-line profitability. With headquarters in Princeton, New Jersey, the company employs some 200 data marketing professionals in eight locations around the country, and provides both postal and digital data marketing solutions to the leaders in virtually every category of business. Their data management expertise builds an analytical forecasting model that accurately predicts potential revenue. Forecasts are based on hard data and clear assumptions allowing for complete reconciliation of the budget at the end of the year. This leads to continuously improving budgeting processes year-after-year. ALC was included on the INC. 500 list of fastest-growing companies in America for three consecutive years.
For more information about ALC visit www.alc.com
Lori Sloves, Vice President Data Management, ALC,