Pet Professional Guild links up with prominent Veterinary Journal

TAMPA, Fla. - April 30, 2014 - PRLog -- Tampa, FL – The Pet Professional Guild (PPG) has announced an affiliation with theJournal of Veterinary Behavior: Clinical Applications and Research(Elsevier) which offers discounts to its members and unparalleled access to a broad range of research and scientific information detailing behavioral issues commonly faced by animals in society today.

The deal includes a display of each organization’s logo on the other’s website and a generous electronic subscription discount of over 80 percent for industry professionals who are members of the PPG, as well as a substantially reduced subscription rate for the print version.

“This tie-up enables our professional body to access up-to-date scientific research which keeps us ahead of the game. It provides an exceptional benefit to our membership due to the access and the cost of this access.” said Niki Tudge, PPG Founder and President. “Our goal is to promote force-free as the only appropriate and acceptable method of animal training, as is backed up by the solid scientific principles of positive reinforcement and learning theory. The better educated our members are, the better equipped they are to broadcast this message to pet owners and help bring about a change of practice in the often cruel and aversive world of animal training.”

The Journal of Veterinary Behavior: Clinical Applications and Researchis an international journal that focuses on all aspects of veterinary behavioral medicine, with a particular emphasis on clinical applications and research. Renowned Applied Animal Behaviorist Dr. Karen Overall (www.petprofessionalguild.com/TheGuildSpecialCouncil) is the journal’s Editor-in-Chief and also a Special Council Expert at the PPG, making the link up a perfect fit on both sides.

The Pet Professional Guild is a 501(c)6 a member organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to force-free training, pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean: no shock, no pain, no choke, no fear, no physical force, no physical molding, and that no compulsion-based methods are employed to train or care for a pet.