Technology and tradition come together to create a next-generation shopping experience

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Oklahoma City - Oklahoma - US


OKLAHOMA CITY - April 30, 2014 - PRLog -- With millions of retail websites available to online shoppers, it's easy to get weary from seeing the same options time and time again. It can also be difficult to seek out high-quality keepsakes and unique gifts in a sea of digital photographs. These, and other problems, have finally been solved with the launch of, an online retailer using newly developed technology to create an exciting new shopping experience.

The President & CEO of, Keith Winter, explains the technology took over two years to develop. "We started from the ground up, implementing ideas based upon customer experiences we learned from our other brand, We took those insights and completely re-imagined the entire process to make it fun and easy for customers to personalize their gifts in real time," Winter said.

The store plans to specialize in wedding presents, keepsakes, and heirloom gifts, although the wide selection lends itself well to all occasions. Winter says that his experience shopping for personalized gifts for his own wedding led him to understand the urgent need to develop a better way of doing things. Winter commented that, "Many of the places we found did not execute the personalization themselves, did not actually stock the gifts, or even worse, wanted an arm and leg to personalize a tiny trinket! We ended up settling for something I was not entirely excited about, but thankfully she married me just the same."

For, he created a process that not only gives customers a clear vision of how their gift will look, but also maintains complete quality control throughout the process. All items purchased through the website are stored, customized and shipped from the same facility in Oklahoma City, OK, ensuring gifts are made exactly as ordered, and shipped to the buyer as quickly as possible. Giving shoppers the best possible experience is central to every step in the process. "We've used a lot of deliberate choices from the start, with the goal of making it easy for customers to take our beautiful, professional designs, add the names, dates and photos special to them and their families, and truly make the gifts their own," explains Winter.

As for what customers should expect to see, the choices are limited only by the imagination. Including picture frames, signs, glassware, and a variety of keepsakes, inventory was hand selected to give shoppers options to meet every possible need. With a variety of designs, from whimsical to sophisticated, there's something to fit any personality. When asked what items on were his favorite, Winter responded, "I'd have to say the wood cutting boards. The experience of seeing one of our lasers cut the design out on the wood and how the end product turns out is pretty amazing."

Rodney Brazil
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Tags:Retail, Technology, Ecommerce
Location:Oklahoma City - Oklahoma - United States
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Page Updated Last on: Apr 30, 2014

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