Finch Brands Develops Liberty Property Trust’s New Identity

Real Estate Giant Brings New Look To Market Across United States, United Kingdom
PHILADELPHIA - April 30, 2014 - PRLog -- Finch Brands, a premier boutique branding agency, is proud to reveal its leadership role in the rebranding of Liberty Property Trust. The work – conducted via an intensive research and creative process – includes a new logo, tagline, and brand standards for use across the entire commercial real estate organization.

The company’s portfolio consists of more than 100 million square feet of office and industrial workspace, and the rebranding will strengthen the company’s profile in its markets across the United States and United Kingdom. As part of the effort, Liberty Property Trust recently changed its stock symbol to LPT.

“We are so proud of this work and our partnership with Liberty Property Trust,” said Bill Gullan, President of Finch Brands. “Their creative spark continues to lift the spirit and skyline of our hometown, and it is an honor to help them express their brand values around the nation and the world.”

In addition to the design work, Finch Brands’ process marshaled extensive primary research, both within Liberty Property Trust and with key external stakeholders. To ensure power and consistency, Finch Brands also delivered a comprehensive style guide for use by the company’s corporate resources and its team around the world. Finch Brands believes that the best brands are built ‘inside-out,’ and the process and deliverable suite reflects this core philosophy.

The logo, with its stylized ‘LPT’ icon, reflects the company itself: strong, iconic, and progressive, yet fueled by traditional values like trust and commitment. The etched icon acts as a proprietary seal of accomplishment and is designed to work extremely well on buildings, directional signage, and throughout the communications program.

The tagline, ‘accomplish more,’ reflects what the research made clear: that Liberty Property Trust occupies a unique, deeply respected role in the commercial real estate world. The thousands of relationships the company nurtures every day matter because a foundation of trust enables the greatest accomplishments. Liberty Property Trust’s tenants, partners, investors and team work best when working together.

“This incredible company and team deserves a brand identity that reflects its strength and vision,” said Jordan Goldenberg, Finch Brands’ Creative Director. “The result is contemporary yet grounded and strong yet human; it rises to the level of what Liberty Property Trust is.”


Founded in 1998, Finch Brands helps clients define what makes them unique and communicate it in powerful ways to those who matter most. With a tightly knit, highly experienced team of 20, Finch Brands provides grounded business insight, brand strategy expertise and design excellence for some of the world’s leading brands as well as those all along the growth track. Notable current clients include Jack Daniel's, Conair, Nutrisystem, The Philadelphia 76’ers and Saxbys Coffee.

Mallory Oliver
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Tags:Real Estate, Branding, Liberty Property Trust, Stock Exchange, New Stock Name, Logo Change, Commercial Real Estate, Marketing
Industry:Architecture, Business, Real Estate
Location:Philadelphia - Pennsylvania - United States
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Page Updated Last on: Apr 30, 2014

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