Seigradi launches new division 6Glab, to support and champion cultural industries

6Glab, the Ideas Laboratory will work with companies, artists and non profits to identify and develop new cultural initiatives
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April 29, 2014 - PRLog -- Today  SEIGRADI, the public relations and marketing communications agency launches the 6Glab Ideas Laboratory. The new division is dedicated to supporting and developing innovative marketing initiatives for the world of photography, art and culture.

6Glab was set up in recognition of the global growth in cultural diverse initiatives that require effective and innovative marketing support at a cost effective price point. It will support clients throughout every step of a project, from its concept to its actual implementation and communication, with the aim of establishing connections between the entrepreneurial world and that of culture and art.

A close-knit group of professionals with strong experience in visual arts, in non profit-making organisations, in communications and marketing and journalism will work hand in hand with 6Glab clients. They will offer a customised service to accommodate every particular requirement, with painstaking attention to detail in an attempt to achieve top quality solutions.

6Glab focuses on the mantra that good results are never improvised, but rather the result of in-depth research, practice and ongoing expertise in the client's specific area of activity. It promotes an exclusive approach where efficiency and a friendly manner, concrete support and imagination, experience and creativity are all merged and brought together smoothly to offer the very best results, both in terms of communication goals as well as in terms of clients service.

The team is structured to follow the development of the market and the dynamics related to it, and to come up with ideas, projects and communication strategies that are targeted, effective and innovative.6Glab will offer a range of services such as project management, fund-raising, sponsorship, partner scouting and launch to market.

“I am thrilled and proud, ten years on from the establishment of SEIGRADI, to present 6Glab – the Ideas Laboratory”, said Barbara Gemma La Malfa, founder and CEO of SEIGRADI. “We were enthusiastic to accommodate a specific request generated directly by the market and in other words to turn to the world of art, photography and culture, with a new outlook, which combines the activities related to communications, press office and social media marketing, with those of design consulting, to support clients through every step of the project, from its initial concept to fund-raising and partner scouting activities, developing the idea and making it come true. 6Glab is intended to be a bridge between the entrepreneurial world and that of culture and art. Besides, the very mission of SEIGRADI is to help its clients identify the "six steps" to communicate efficiently with the rest of the world!”.

For further information:

6Glab – the SEIGRADI ideas laboratory / Barbara Gemma La Malfa

Via G. Mameli 3 – 20129 Milan
Tel. +39.02.84560801
Fax +39.02.84560802
Facebook page: 6Glab

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