Ireland’s first SmartNetTown™ heralded as the answer to keeping customers in towns nationwide
Almost 3,000 users in the first SmartNetTown, have been awarded LolliPoints™ to the value of €39,700 in less than three months
Issued by Value Nation™
29th April 2014
The first SmartNetTown™
Launching the SmartNetTown™
The idea of a town-branded loyalty scheme, using a smart phone app, is a simple one. But it is precisely the kind of initiative that we need to encourage, to help to bring Ireland forward. As the economy continues to recover from the economic crisis, and as confidence continues to grow, it is vital that we encourage this kind of entrepreneurial spirit, which will help to create more jobs and to breathe life back into the towns of Ireland”.
He also commented that this was something that every town in Ireland should consider as a tool to help them keep customers in the town.
Speaking about the new SmartNetTown™
The “test town” was Dalkey in Co. Dublin, where merchants in Dalkey are using LolliPoints™
During the past three month trial in Dalkey, the total amount spent in Value Nation™ transactions, using the Value Nation™ app, is €653,000. The current number of people in Dalkey using the Value Nation™ system is 2852. The average total spend for customers during the period in the participating stores is €229. €39,700 has been awarded in LolliPoints™
The aim of Value Nation™ is to support local merchants and retailers by providing them with a customer loyalty scheme. The customers use only one card (or App) in several shops and collect LolliPoints™
Talking about this project, Nicky Logue, Chairman of the Dalkey Business Group said, “When Value Nation™ first approached us about its platform, we (Dalkey Business Group), believed it was a great opportunity for our members to strengthen their businesses and enjoy greater loyalty with their customers by understanding their needs and rewarding them. There is also an important human dimension around this initiative: it allows the Dalkey merchants to integrate more with each other and exchange analytics in order to work together. This project unites the different retailers of our town and shows to everyone the Dalkey cohesion. Thanks to the uniqueness of this initiative, we are proud to be the first SmartNetTown™
Value Nation’s™ goal is to roll out the platform nationwide in the short term and in the long term across Europe and beyond. Implementing the Value Nation™ platform on an international scale could help local merchants from Ireland and abroad to strengthen their local position and provide great value to their customers in a convenient and innovative way.
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For further information please contact:
Frank Cronin or Sharon Plunkett, Plunkett Public Relations, Tel 01 280 7873 / 087 222 7200 / 087 820 6833
Plunkett Public Relations