OTT Video Market Attractiveness Index Worldwide Country Rankings, Market Drivers and Positioning St

A new report by Pyramid Research, OTT Video Market Attractiveness Index: Worldwide Country Rankings, Market Drivers and Positioning Strategies
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NAVI MUMBAI, India - April 29, 2014 - PRLog -- In order to assess the strength of the OTT video opportunity in different countries, Pyramid Research has especially for this study developed the proprietary OTT Video Market Attractiveness Index. The 50 main markets of the world are ranked across a number of quantitative and qualitative indicators, providing an effective framework for an assessment of which ones offer the best opportunity for OTT video service providers and a methodical identification of growth markets.

Key Findings

The largest markets - primarily China, Russia, Mexico and Brazil among emerging markets, and the US and Japan among developed markets - will provide the most attractive opportunities for OTTs.
The ability to derive value from premium content and the rich HD and 4K formats will be critical to the success of OTTs: Given the low margins in the OTT video business, effective monetization of premium content and formats is critical to boosting revenue.
Country-level content and regulatory frameworks will also be critical to the success of OTT: Digital content release windows, regulatory frameworks - including neutrality regulations and market-specific rules for the provision of video services - the extent of piracy, OTT taxation and other local factors all go into assessing the OTT opportunity in a given market.
The revenue opportunity will be greater in the markets where 4G services are better established: These are the markets where mobile operators are able to more effectively target online video services to their customers.
We expect favorable infrastructural conditions to make CEE a hotspot for OTT video: Russia and the other major CEE markets have benefited and will continue to benefit from state-of-the-art broadband infrastructure and high-speed connections.

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Table of Content:-

Companies and services mentioned
Executive summary
OTT Video Market Attractiveness Index and report scope
Definitions: OTT video, pricing models and service providers
Section 1: Methodology
1.1 Countries covered
1.2 Index composition
1.3 Data sources
1.4 Index scores and category distribution
1.5 Subindex and indicator breakdown
1.5.1 OTT Readiness
1.5.2 OTT Intensity
1.5.3 Local Factors
Section 2: Global Index rankings and implications
2.1 Global Index results
2.2 The significance of broadband market size
2.3 Drivers for the formation of online video audiences
2.4 The revenue opportunity of OTT video
2.5 The role of content and regulation
Section 3: Emerging Markets Index rankings and implications
3.1 Size of the broadband markets in emerging economies
3.2 The promise of network speeds for OTT video

List of Tables:-

Exhibit 1: Countries covered in the OTT Video Market Attractiveness Index
Exhibit 2: OTT Index composition
Exhibit 3: Global Index and Emerging Markets Index, top 10 positions
Exhibit 4: OTT video opportunity by broadband market size
Exhibit 5: Subindex rankings of the US, China, the UAE and Bolivia
Exhibit 6: OTT video opportunities by online video audience size
Exhibit 7: Size of optimal OTT video age group (25-39-year olds) in 10 of 11 largest markets, 2010
Exhibit 8: Market shares of VoD/OTT services by type in Russia and Mexico, 2013
Exhibit 9: OTT Intensity indicator scores of selected markets
Exhibit 10: Local Factors indicator scores of selected markets

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