April 29, 2014
-- Dubai, UAE – 29 April, 2014 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of Dabur Amla Leave-on Oils, a revolutionary post shampoo nourishment and styling formula. The special properties of non-sticky post wash leave-on oil provide much needed daily nourishment of essential oils, making hair stronger from roots. It is the only post wash leave-on hair oil available in the region.
Dabur Amla Leave-on Oils contains the goodness of Dabur Amla Hair Oil, which is one of the best oils available in the market for root nourishment. The leave-on oil can be applied on hair soon after shampoo and can be fashioned into any hairstyle seamlessly without the need to rinse. The non-greasy formula of Dabur Amla Leave-on Oils ensures 24-hour vital nourishment and ensures smooth silky hair all day long. The oil is fortified with essential nutrients found in amla (Indian gooseberry), providing revitalizing treatment for long, strong, thick and beautiful hair.
Rohit Dogra, Sr Marketing Manager, Dabur International, said: “Dabur Amla Leave-on Oils is a unique post-wash oil nourishment styling product. The innovative formula ensures oil nourishment, which is lost due to chemical and heat treatments, extreme weather conditions in the region and frequent washing. The unique non-greasy potion with goodness of Dabur Amla hair oil will encourage the habit of post wash oil nourishment. We are confident that our latest product offering will be a runaway success among women who have been on a look out for highly effective leave-on oil that will ensure everyday styling and nourishment.”
Dabur Amla Leave-on Oils is available in three variants for different hair types. The Dabur Amla Vitamins variant offers intensive nourishment for normal hair while the Dabur Amla Proteins variant strengthens hair from root to control premature hair fall. Lastly, the Amla Snake Oil variant controls frizz in curly and wavy hair while repairing split ends. For best results, regular use of Dabur Amla Leave-on Oils is recommended post wash before styling your hair.
Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of existence.