Play Games, Shop Online, Help Charities and Score Free Stuff

Gamification Trend Drives Member Engagement and Loyalty for Retailers
By: Wragg & Casas
MIAMI - April 28, 2014 - PRLog -- ( is the first online community that has taken the casual gaming experience to a new level – giving its members novel ways to buy goods, win auction items and raise money for charity.

“Retailers are drawn to ( because of its unique shopping platform that drives traffic, engages members and builds loyalty,” said John Benton, (’s CEO. “ (’s innovative gamification techniques literally hook members who can play individually and in online tournaments.” ( offers 39 different games on its website, three of which have mobile versions playable on smartphones using Android and iOS operating systems. The website is free to join and appeals to all age groups. Its sweet spot are moms, ages 30-39, followed by young adults ages 24-29 and college students ages 18-24. ( incorporates real-time demographic matching to provide its members with the best gaming experience, shopping options and targeted rewards. Members can adjust settings with simple sliders to fine-tune their overall experience and preferences. Members spend an average of 26 minutes on the website.

Once a person becomes a member, they can earn points that enable them to redeem rewards. Members earn points when they play card, board, action, arcade and puzzle games; and when they compete in weekly and monthly game tournaments, where they can win bigger rewards or bid on auction items such as Kindle Fires, iPads and gift cards from top online retailers.

Members can also shop online using the website’s online portal and earn points for every dollar they spend as well as cash back from more than 1,000 retailers affiliated with ( Partner merchants include Amazon, Macy’s, Sears, Nordstrom, Apple, 1-800-Flowers, Tiger Direct, Kohl’s Toys R’Us and more.

The company also provides custom tournaments and rewards for its most loyal members, local charities and favorite causes. An optional VIP program gives members 50 percent more points on every game played, access to exclusive tournaments and up to 50 percent more cash-back on purchases.

Since its launch, ( has been a proven draw for women. "Ever since I discovered (, the first thing I do when I turn on, and the last thing I do before I turn off my computer, is play the many exciting and mind-challenging games,” said Megan Broutian. “It is almost always open in my browser for a quick game-break during the day. To say that I’m addicted to ( is an understatement!”

For charities, ( is also redefining the way that members can raise money. During a recent campaign for a breast cancer awareness support group, ( donated $1 for every person who joined the website. Members who recruited new people received 10,000 rewards points and chances to win weekly prizes and the grand prize of the month. For every dollar that members got in cash-back from the website, ( made a matching donation in that person’s name to the non-profit. ( is a fun, friendly community where members play casual games, shop, earn points and redeem them for rewards. Through an extensive affiliate shopping program, members can earn cash back at more than 1,000 retail partners plus earn an additional 10 ( points for every dollar spent when they shop. For more information, visit

Wragg & Casas
Source:Wragg & Casas
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