Verto Analytics Raises $5.4M to launch Syndicated Digital Measurement Service; Names Hannu Verkasalo CEO
Verto Analytics announces the appointment of Hannu Verkasalo as the CEO. Dr. Verkasalo, the former head of mobile and online at Arbitron Inc. (now Nielsen) and a successful entrepreneur with a proven track record in analytics and market research, says: “Having built and worked with different types of media measurement services for the past 14 years, at Verto Analytics I see a disruptive solution for measuring the incredibly dispersed digital market of today. More specifically, Verto combines the latest developments in media measurement science with cloud-computing capabilities, which, when combined, provide tremendous value to clients. The evolution of the digital media research industry is in its infancy, but we at Verto are confident that now is the ideal time to introduce our offering, and the new round of funding helps us achieve our mission.“
Investors in the round include both existing and new investors, and was led by new investor Conor Venture Partners. Chris Barchak, London-based partner at Conor Venture Partners, says: “We are delighted to back Hannu and his team at Verto Analytics. The traditional world of media research and audience ratings may have been sufficient for broadcast media and the first generation of desktop web usage monitoring. Today’s data customers are being held back by the lack of timely and accurate digital audience measurement data for both strategic and tactical decision making in numerous use cases like investment analysis, targeting of digital marketing, or gaining competitive intelligence. What Verto has proven they can deliver, and what Hannu will scale globally, will be disruptive for the evolution of the digital media industry as we know it.”
The new financing will be used to extend the current research products to a syndicated direction, and to expand operations in key geographies. Verto Analytics is headquartered in New York City, with offices in Switzerland and Finland.
“The market place needs a credible player that can integrate the traditional media measurement methodologies with new measurement methods and technologies, and offer customers a single-source solution for digital media research – whether they are an Internet platform, a mobile gaming company or an online publisher,” Barchak continues. Mr. Barchak also joins Verto’s board of directors as part of this funding round.
Verto Analytics offers its services to a wide range of players in the diversified digital industry, spanning everything from device sales to online advertising, whose $550B annual revenue is guided by a multi-billion dollar data and analytics market. Verkasalo said: “Seeing the sophistication in Verto Analytics’ technologies and proprietary data, I am convinced that we will change the way the market explores, consumes, and acts based on digital measurement data and analytics in the future.“
Along the executive appointment and closing of the funding round, Verto Analytics also announces it will be providing access to some of the new syndicated media research services to its current customers by June 2014.
Verto Analytics is a pioneer in digital media measurements with focus on syndicated research and analytics. The company provides a complete portfolio of measurement services covering the digital and hardware ecosystems across various platforms, enabling clients to access insights through a single source media measurement methodology. With operations in all major markets, its executive team is based in New York City with R&D in Espoo, Finland.
Conor Venture Partners
Conor Venture Partners is a leading early-stage technology VC investing in the Nordics and Baltics. With 70 million euros under management, Conor invests in disruptive technologies in software, embedded systems, electronics, new materials and optics. The Conor portfolio includes companies such as Neo Technology, Supponor Systems, Behaviosec, Scoopshot, Tactotek, Imbera Electronics and Omegawave. For more information, please visit www.conor.vc.
Hannu Verkasalo, CEO, Verto Analytics