DUBAI MEDIA CITY, UAE
- April 23, 2014
-- Mazola launches Sunflower Oil in new 1.8 litre label and packaging
New branding set to reinforce brand’s market reach and leadership
Mazola, one of the leading names in the regional food industry, today announced the launch of its 1.8 litre Sunflower Oil in a brand new pack and label design. The new look perfectly complements the healthy attributes of the Mazola Sunflower oil.
The new label is set to reinforce the market reach of Mazola natural Sunflower oil – 100% pure oil which is low in saturated fat. Mazola Sunflower Oil is an excellent source of Vitamin E which offers many benefits, both in preventing disease and promoting long-term health.
The revitalized, fresh label for Mazola Sunflower oil is part of the company’s strategy to offer products that looks and tastes great. The label upgrade is in line with customer feedback, undertaken as part of a stringent consumer-research exercise. The yellow label, which reflects the Sunflower, communicates the company’s philosophy to offer the best of nature to the customers.
Mr. Simon Gottfried, Vice Presdient of Basateen Foods Saudi Arabia – the brand owners& manufacturers of Mazola products in the region, said: “The 1.8L Mazola Sunflower oil is among the leading edible oil brands in the Gulf and we believe with the new design label featuring a fresh, new look with greater on shelf standout, we will see an increased off take by our existing and new consumers. The company is committed to provide the best quality and value to the consumers. The new identity aims at creating a direct connect with the consumers.”