"#BeYou, An Answer To Suicide"

NEW YORK - April 18, 2014 - PRLog -- The #BeYou Campaign will host a press conference to propose an answer to suicide, at the Girl Scouts of USA, 420 5th Ave, New York, NY on Wednesday, April 23, 2014 at 10:00am EST. Suicide survivors and Brand Ambassadors will share traumatic stories and triumphant moments through their journey of finding themselves, and #BeYou campaign founder will offer a remedy on how to improve this community health crisis. School administrators, the mayor, borough presidents and city councilmen;  mental health activists, campaign participants and sponsors; media, and other supporters are invited to join in on this necessary discussion.

In a report made by the New York Post, School Chancellor Carmen Farina  is  saddened by the rapid increase of suicides amongst youth quoting that  “as chancellor, I’ve been on the job seven weeks, and there have already been 10 reported suicides. We cannot allow those,” she told 250 new principals at Stuyvesant HS during a private meeting. “I get those e-mails all the time. And it makes me heartsick.”

Twelve New York City children, two New York University students, one Fashion Designer (L'Wren Scott), one Lifestyle blogger (Karyn Washington) and counting; individual lives stripped away by suicide, within the first few months of 2014.  City Health Department stats show youth suicide rates have tripled since 1970 and continue to rise. According to the U.S. Center for Disease Control and Prevention, it is the third leading cause of death for New Yorkers ages 15 to 24. How many humans do we have to lose before we step in to do something about it?  Suicide is taking a devastating toll on individual lives, our communities and nation; the time is now!

According to the Department of Education (DOE), social workers, guidance councelors and child psychologists within schools have decreased by seven percent since 2008, going from 5,676 to roughly 5,300.

“It’s scary,” said Dr. Roy Lubit, a child psychiatrist. “A small decrease can be devastating.”

The #BeYou Campaign is an answer to this serious public health issue.  It is the cheerleader and the support system for youngsters stricken with grief, hopelessness, and despair. It is the voice that children need for encouragement, and the outlet that children cry out for when they want to speak about their struggles and put things into perspective.

Essentially, #BeYou is an initiative that aims to spread the message of self-confidence by encouraging the youth to embrace themselves and pursue their dreams. With focus on a positive outlook, the campaign delivers motivational and enlightening seminars that provide guidance and discussion on empowerment, self-assurance, leadership, entrepreneurialism, and the pressures that young people of today face.

Campaign founder Syrah Scott plans to penetrate New York City communities and eventually take the #BeYou Campaign national, and international. Following NYC, Ms. Scott and her team will travel to Salt Lake City, Utah and speak at the Girl Scouts 53rd Anniversary about Self-Image/Body Image to thousands of passionate and driven young ladies. She adds that, " our objective is to touch the hearts of the city, nation and world. We are requesting that supporters spread the word, donate, and join the #BeYou campaign initiative in its promising mission."

Reporters and guests who want to attend in person should contact Jane Noriega at Thebeyoucampaign@gmail.com. List closes at 5 pm on April 22, 2014.

If you or someone you know is in crisis, please call the National Suicide Prevention Lifeline at 800-273-TALK (8255).

Who Developed #BeYou?

Top Choice Models is an independent model management and booking agency that represents male and female talent (5-25 years old), highly skilled and passionate about their careers in runway, editorial, print, showroom, commercial, promotional, and tradeshow modeling.  Since its founding in 2009, TCM's mission has been to focus on cultivating a brand of models that represent a “Global Presence” of fresh talent.

To date, sponsors of the campaign include: Girl Scouts of USA, design [moves], Epoch Times, Lady Charles Desserts, Flywheel Sports, The Aloe Source, Rime NYC, Supra Footwear, Pinkberry, Floss Gloss, Banner Buzz, Twisted Lemonade Factory, Bijoutique, Top Banana Bread, Sheaterra Organics, Just Awesome Desserts, The Herb Shoppe, RezOnes, Echod Graphics, American Turf and Carpet, The Condor Hotel, All Media Linked (AML), Sephora, Clone NYC, and Clone New York.

What:      #BeYou, An Answer to Suicide Press Conference
When:     Wednesday, April 23, 2014, 10:00am
Where:    Girl Scouts of USA, 420 5th Avenue, NY, NY 10018