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“First Aid Fairy” to “Epic Fail” Viral Video Contest - Your Vote Gives Winner Scholarship
Running through May 1st on woundseal.com, the contest with Ringling students features six promo spots featuring creative, entertaining uses of WoundSeal, the only first aid product that stops bleeding through the creation of an instant scab/seal.
Vote for your favorite student video at http://www.woundseal.com by May 1st and the winner will receive an award to help pay for his/her college education!
SARASOTA, Fla. – April 18, 2014 – Biolife, the healthcare technology company behind WoundSeal, today announced a viral video and scholarship contest in collaboration with Ringling College of Art & Design, one of the best and most innovative visual arts colleges in the United States.
Running through May 1st, the contest features six promo spots featuring creative, entertaining uses of WoundSeal, the only first aid product that stops bleeding through the creation of an instant scab/seal. Based on the videos that secure the most “likes,” Biolife will reward the student creators through a scholarship fund of $3,500.
Vice President of Biolife, Andrew McFall, explains, "Bleeding can be a real nuisance and create a stressful situation. While WoundSeal provides a unique solution, we wanted to share our valuable message in an entertaining way to broaden our exposure in the market, while educating the community at the same time.”
“With the best visual arts college in the country located in our backyard, we were excited to team with Ringling’s faculty and students on short films to connect with consumers online and to further raise awareness of WoundSeal.”
The unique project with Biolife was part of The Collaboratory – a new division of the college’s Collaborative Enterprises office. The contest was included in the spring 2013 class curriculum for aspiring film and art students. Serving as the “advertising agency,” students were exposed to a real-world environment in which they wrote, directed, edited and produced their 30-second commercials. The project’s faculty facilitator and course instructor was Lisa Moody, recipient of numerous awards, including Telly and ADDY® Awards, as well as an EMMY® Award and three EMMY® nominations.
Associate Vice President for Collaborative Enterprises Cynthia Gravino, who oversees client-based projects of The Collaboratory was delighted with the results of the Biolife/WoundSeal project. “The exposure our students received to real-world business issues during this project was an incredible learning experience for them all. As this project was part of our pilot phase of The Collaboratory, the students certainly exceeded our expectations in discovering the client’s needs, and were able to take a serious subject and have fun explaining it in more down-to-earth terms,” Gravino explained. “We hope the messages our students produced through this video contest will resonate with WoundSeal’s current customers and assist in exposing the Company to a whole new market and customer base.”
Entries from students are located on Woundseal.com and include:
1. Not William Tell
2. Injury Fairy / Magic Pixie Dust
3. Stunt King 3 / Epic Fail
5. Bandages Are For Babies
6. Try WoundSeal, It’s Almost All You Need
Biolife will be working with The Collaboratory on a second-phase project at the full Collaboratory in fall. That project will be aimed at launching a second WoundSeal contest in the fall with Ringling to create promo spots running up to two minutes.
About Biolife, LLC
Biolife, L.L.C. is a privately-owned company that manufactures and distributes a patented topical powder that stops bleeding and forms a seal over an external bleeding wound or an access site. Founded in 1999 and headquartered in Sarasota, Florida, Biolife's powder products are sold to leading hospitals, occupational workplaces, professional sports teams, and consumers across the country. The company's mission is to develop and market products that improve the consumer's quality of life.
About Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor's degree in 14 disciplines:
WoundSeal is a topical powder that stops bleeding instantly. It is the only first aid product that stops bleeding by creating an instant, durable and waterproof scab/seal. The scab falls off naturally as the wound heals. The powder is used in hospitals, work sites, sports and is now available for home and on the go. It is cleared by the FDA for minor to severe bleeding and is safe for all ages. WoundSeal is available nationwide at Walgreens, CVS Pharmacy, Rite Aid Pharmacy and other retailers.