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O.A.R.S., World Leader in Whitewater Rafting, Announces New Partnership with Klean Kanteen
Company upgrades to healthy, high-quality & BPA-free beverage containers to promote and encourage health, sustainability and environmental awareness.
This year O.A.R.S., the world leader in whitewater rafting and nature-based adventure travel (http://www.oars.com/)
This brand-new partnership between O.A.R.S. (http://www.oars.com/)
“Partnering with Klean Kanteen to refuse single-use disposable products meshes well with our aspirations to be a leader in responsible travel. We also like that they're a family-owned company, like us, based just a few hours up the road in Chico, Calif.,” says Steve Markle for O.A.R.S. The new insulated Klean Kanteens will replace the mugs the company has been handing out for decades on its river trips. “Even though we’ve been utilizing reusable mugs on our trips for years, partnering with Klean Kanteen provides our guests with a product they will not only use, but hopefully cherish for many years to come,” adds Markle.
“We're more than just high quality bottles. We start conversations that inspire people and then equip them with the resources they need to make conscientious choices. It's what we stand for and the purpose we serve every day,” states Erika Bruhn, director of marketing and brand at Klean Kanteen. “In addition to promoting conscientious living, we have a long history of supporting both conservation and river stewardship initiatives. It’s a natural fit for us to be partnering with a company like O.A.R.S. that shares our commitment to these types of causes.”
This partnership is in line with O.A.R.S.’ 45 years of environmental stewardship spearheaded by president and founder, George Wendt, who in 1969 established his small, oar-powered rafting company with the goal of delivering people to the wilderness to share with them his passion for wildness and to begin to fulfill a dream of preserving and protecting wild places for future generations. Today O.A.R.S. is routinely recognized by the National Park Service and various other land management agencies for its commitment to responsible travel.
O.A.R.S. donates well over 1% of its gross annual sales to regional conservation and community groups. “Again this year,” adds Markle, “in partnership with its guests,the company will contribute to conservation organizations around the globe via voluntary donations and annual fundraising events.” In over four decades of business, the company and its guests have teamed up to contribute more than $3.5 million in donations and contributions toward the preservation of the environment and to various conservation initiatives that span the globe from the iconic rafting rivers of the American West to international waters as far flung as Fiji and Zambia.
O.A.R.S.’ other sustainability practices include maintaining 100 percent solar operations at itswarehouse and main office in Angels Camp, CA, and at its Grand Canyon operations warehouse and office in Flagstaff, AZ. The company’s communications also focus on sustainability with 90 percent email-only communiqués in place since 2010. The company purchases recycled paper products and paper sourced from companies certified by the Forest Stewardship Council (FSC).
For more information, availability, reservations and a copy of the 2014 O.A.R.S. Adventures catalog call 209-736-4677 or 800-346-6277, email firstname.lastname@example.org, or visit: www.oars.com/
About Klean Kanteen
Founded in 2004, Klean Kanteen released the first stainless steel, BPA-free, reusable water bottle. Nearly a decade later, the Northern-California based, family-owned and operated company is distributed in 40-plus countries worldwide and more committed than ever to making healthy, high-quality goods to replace a lifetime of single-use items. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen partners with local, national, and international organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2008, Klean Kanteen became a member of 1% for the Planet, committing to donate of at least 1% of annual sales to environmental organizations working towards positive change. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.
Some 500,000 guests later, O.A.R.S. has been providing whitewater rafting vacations since 1969. Over the decades the company has set the standard in first-class rafting, sea kayaking and multi-sport adventure, with destinations and unparalleled experiences on over 35 rivers and coastlines around the world. O.A.R.S. caters to active travelers of all ages and abilities with more than 75 unique itineraries, including one-day and weekend escapes. In 2013, for the seventh consecutive year, Condé Nast Traveler recognized Mindy Gleason, O.A.R.S. Reservation Manager and International Adventure Travel Consultant, as Condé Nast Traveler’s standalone Top Travel Specialist in the River Rafting category. In 2013 Outside, America’s leading multimedia active-lifestyle brand, named O.A.R.S. one of the top two outfitters in the world in its annual Active Travel Awards recognition program.
Media Contact: Steve Markle
Widness & Wiggins PR