Tijuana Beer To Enter Asian Market With Michel Holdings

Michel Holdings announces it will bring Tijuana Beer to Asia-Pacific, using Hong Kong as its operational base
April 15, 2014 - PRLog -- HONG KONG

MICHEL HOLDINGS announced today that it will bring Mexican premium craft beer TIJUANA BEER to the Asia - Pacific region through its subsidiary company Merchants of Pleasure.

An exclusive distribution agreement was signed in the City of Tijuana, Mexico with Cerveceria Tijuana during an event with local and regional officials and leading members of the business community.

The complete line of Tijuana Beer will be available, including its main brand Tijuana Beer as well as Bufadora Beer and Rosarito Beach Beer. This will provide customers with various options in terms of flavour.

Michel Holdings President Mr. Stephane Michel "We are extremely excited about this new venture and are proud to be representing Tijuana Beer in Asia. Mexican beer is famous worldwide and Tijuana Beer is a top-quality beer so we believe the potential for growth and development in Asia can be very big"

Hong Kong will serve as initial point of entry into the Asian market and products will be available from May 2014.

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Tags:Beer, Spirits, Asia, Distribution, Wine
Industry:Deals, Lifestyle
Subject:Joint Ventures
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