NEW REALITY SHOW! 'Reel Deal' Talent Vie for Finalist Spots on Celebrity TV Show

Talent vies for finals on multi-platform new media reality show, "The Reel Deal" which uses celebrity led teams to make Academy Award quality short films | Filming begins July 2014
NEW YORK - April 10, 2014 - PRLog -- NEW YORK CITY:  One of the contestants who has reached the Semi-Finals is actor Adam Nelson who admits he's avoided the dramatics of reality television since briefly appearing in two episodes of the first and second seasons of Donald Trump’s The Apprentice.

However, a new cross-format show is in the works, and the New York City native is among about 120 film industry semifinalists vying for 21 spots on The Reel Deal, set for filming this summer. He’s thrown his hat into the ring because this show is not your typical reality show. In the vein of American Idol or The Voice, the new competition includes celebrity-led teams of actors, composers, writers and directors shooting short films in four days, the show slated for streaming broadcast via new media. An innovative multi-platform reality television show, ‘The Reel Deal,’ has secured celebrity talent, non-traditional distribution, and a groundbreaking partnership with designed to allow audiences to peek into the future of the entertainment industry, and deeply engage with the content, contestants and celebrities.

Hot on the heels of the success of Netflix original series, 21st Century Pictures Group is further innovating the way we consume binge-worthy entertainment, namely with the production of a new reality television show. ‘The Reel Deal,’ will distribute online, on demand, on mobile and through social media in an innovative interconnected multi-platform format. Alongside host David Chokachi, season one’s celebrity cast includes Dustin Diamond (of Saved by the Bell fame), Holly Fields, Judy Norton, Eric Roberts, Tim Russ and Don ‘The Dragon’ Wilson. The Reel Deal was created by award winning film/tv producer Adryenn Ashley, and produced by Ashley alongside industry favorite casting director and producer Bonnie Gillespie. Media Partners include IMDB, YouTube, Squerb, Twitter and Facebook.


Nelson used a dozen fake advertisments to stand out from the jam packed using graffiti, UFO's, talking pictures and general brandalism which you can view on his Semi-Final page adamnelson


In the first round of the selection process, hopefuls uploaded an audition video to YouTube. Views on the YouTube audition videos were a valuable commodity in the early stages of the competition. When they announced the semifinalists on March 24, actors in this stage, had 2 hours to memorize a prepared monologue provided by the Producers, then film, and post their callback auditions to their Reel Deal profiles. Currently, the 120-plus candidates are in the midst of timed callbacks, lasting until April 16.You can view Adam Nelson’s callback on his semifinalist page adamnelson

The project’s partnership with social media start-up Squerb plays a key role in the final selection round. Squerb, the principle voting platform, allows users to rate topics and trends beyond the standard ‘Like’ button for five-star format popular elsewhere online, aiming for comprehensive, contextualized feedback. For example, according to the producers, via Squerb each contestant, celebrity and location will be introduced with greater depths of detail and levels to engage viewers.

"The producers of The Reel Deal have a very forward thinking vision for how the audience can and should interact with content in a way that resonated very strongly with us,” Christopher Biscoe, CEO and founder of Squerb, said. “By using Squerb as the primary engagement platform, viewers will have a much greater level of input into and about the show, while at the same time giving the show’s participants a unique lens on viewer sentiment.”

Nelson whose credits include the movie appearances in feature films A Tiger's Tale with Ann Margaret, Lesser Prophets with John Turturro, Dead Broke with Justin Theroux, Home Sweet Hoboken with Ben Gazzara, Shooting Vegetarians with Elodie Bouchez, and the indie classic Dogs

THE REEL DEAL To learn more about the upcoming show, log on to, and find more about Adam Nelson via his Squerb page ( or

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