Win Customer Loyalty Through Service Innovation

April 10, 2014 - PRLog -- Marcus Evans will be presenting a new event focusing on Service Innovation: The Next Frontier in Singapore on the 26-27 May 2014.

Service innovation ought to be a fundamental strategy of all businesses wanting to create sustainable growth. This is particularly so in developed economies such as Singapore. To create a sustainable growth in today’s era of savvy-consumers, a better customer experience is derived from services. Therefore, companies need to ensure that you have the right processes and communication in place at every step to meet your customers’ needs. Companies that fail to innovate effectively and efficiently to deliver a new product or service will lose out on its market share.

Service Innovation: The Next Frontier will be focusing on showing you how to build an organisation that is capable to drive successful service innovation. The speakers for this two-day conference will be experts from different industries coming together to share their experiences.

Speakers Include, Carol Hargreaves, Chief, Business Analytics Practice and Consultant, National University of Singapore (NUS), Raju Nair, Executive Director & Head Customer Journey Design, DBS Bank Ltd, Amy Shi-Nash

Director, R&D Lab, SingTel, Chitkala Nishandar, Head of Insights, APAC, 3M, Jerry Lu, Director, Customer Care for ASEAN Pacific & Growth Markets, Philips Lighting, Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, Janett Egber, Industry Groups Manager, Small Business, NAB (National Australia Bank), Ramon De Leon, Global Keynote Business Marketing & Social Media Speaker, RamonWOW Inc., USA, Morris Pentel, Chairman, Customer Experience Foundation, UK, and Edward G. Kashmere, President and Founder, AllianceMax, US.

This two days conference will feature two mini workshops on “Voice of Customers” and “Customer Analytics for Improved Customer Experience”. There will also be a half day workshop on “Customer Experience Design – From Services to Signature Experience”.

This event is proudly endorsed by Marketing Institute of Singapore and CRMXchange.

Click here to find out more about the event - http://www.marcusevans-conferences-panasian.com/marcuseva...