Steve Portigal to Guest on Mariposa Leadership, Inc.'s Popular Wise Talk Leadership Forum

Consumer research expert, author, and Principal of Portigal Consulting, Steve Portigal, will be interviewed by Sue Bethanis, CEO/Founder of Mariposa Leadership, on the popular Wise Talk Leadership Forum for executives on April 17, 2014.
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April 8, 2014 - PRLog -- Mariposa Leadership, Inc. is pleased to announce consumer research expert and Principal of Portigal Consulting, Steve Portigal, will be a guest on Wise Talk, a popular monthly leadership forum for technology executives, on April 17, 2014 at 10am PT/1pm ET.  In an interview with Sue Bethanis, CEO/Founder of Mariposa Leadership,Steve will share tips on planning a successful consumer research study, including the art, skill and strategy of interviewing users so actionable insights can be discovered.

As companies sharpen their focus on the customer experience, conducting successful user research studies becomes a critical component of any company’s innovation strategy.  Steve Portigal is the author of Interviewing Users and founder of Portigal Consulting, a consumer research firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, valwy credit-default swap traders, and radiologists. Steve’s work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.

For more information on Wise Talk and to sign up to participate in this interactive Forum, visit:

About Mariposa Leadership

Mariposa Leadership, an executive leadership coaching firm, has served the Bay Area’s most successful companies in Silicon Valley and SF Bay Area since 1996.  High-tech and other demanding industries leverage Mariposa’s individual and executive team coaching programs to accelerate leadership performance.

Wise Talk is Mariposa’s monthly Leadership Forum hosted by CEO/Founder, Sue Bethanis. Wise Talk’s unique dialogue via teleconference features interviews with experts on cutting-edge leadership topics including strategy, customer experience, design thinking and other content.

Allison Adams
Source:Mariposa Leadership
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Tags:Customer Experience, Innovation, Executive
Industry:Business, Technology
Location:California - United States
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Page Updated Last on: Apr 09, 2014
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