Humanomics: Making Sense of the Socio-Economic Impacts of Global Sourcing

New Book by Industry Leader, Bobby Varanasi, Endorsed by IAOP Chairman, Michael F. Corbett
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Bobby Varanasi
Michael F. Corbett


Poughkeepsie - New York - US

POUGHKEEPSIE, N.Y. - April 8, 2014 - PRLog -- IAOP is pleased to announce its chairman, Michael F. Corbett, has endorsed the recently published book,Humanomics: Making Sense of the Socio-Economic Impacts of Global Sourcing by industry thought leader, Bobby Varanasi, COP, COP-GOV, COOPM.

“Humanomics is a well-researched, written and heartfelt book,” said IAOP Chairman, Michael F. Corbett. “Bobby is one of the most engaging experts in the world of global sourcing and sets out to both share what he’s learned and to challenge all of us to see its ultimate potential – a truly human endeavor that lifts everyone. He succeeds brilliantly on both counts.”

The book is divided into three parts – starting with the industry, moving on to the players and attendant issues/opportunities, then culminating with a part on perspectives and moving forward. Each of the sections contains chapters that look at particular facets of the “impacts” the global sourcing industry is meant to or has been able to, create.

Drawing on Bobby’s 16 years of experience in the industry, his book provides a unique resource on how outsourcing has evoked innumerable emotions globally, spanning the spectrum of excitement to consternation. He delves deep into how sustained pursuit of collaborative models and global service supply chains seems to have furthered the goal of capitalism – a bandwagon endorsed by corporations and emerging nation governments as well. The promise of jobs is too alluring to reject; the rhetoric of commoditization too onerous to deny; technological advances too pervasive to dismiss; shifts in economic well-being too potent to ignore. He argues that, consequently, such pursuits have seemingly put sustainable development on a collision course with economic growth. Humanomics attempts to decipher the complex maze of how sourcing has contributed to this, how sourcing models could enable nations to create sustained socio-economic value and asks if commercial pursuits have room to co-exist with social well-being.

“Humanomics is a valuable addition to the global services arena,” said Atul Vashistha, COP and Chairman, Neo Group. “Bobby particularly addresses the socio-economic issues and benefits well. A fair and balanced view and I applaud him for it. Read it and apply it.”

Humanomics is now available in both hardcover and digital versions. For a complete list on where to purchase the book, click here (

About Bobby Varanasi
Bobby Varanasi is one of the top 25 acknowledged global powerhouse leaders in the global sourcing space. He is the Founder/CEO of Matryzel Consulting Inc. and has served in various positions within Strategy Consulting, Country Market Development, Program & Risk Management, Service Delivery and Management Consulting. He advises federal governments across four continents on ICT sector with emphasis on policy development, industry-government partnerships aimed at enabling positive economic impacts through enhancing productive capacities of home-grown companies. Bobby also advises Fortune 500 customer organizations on Strategic Planning, Mergers & Acquisitions, Procurement & Demand Management, Pricing Strategies, Sourcing Relationships and Business & Financial Modeling. His international experience across various markets – Europe, USA, Middle East, Caribbean, Latin America, Africa and Asia Pacific – has enabled him to develop expertise in services globalization. Having managed full life-cycle consulting and global sourcing programs for multinational clients involving large teams, his experience richly contributes to development and management of global sourcing relationships. He holds various leadership roles with entities like IAOP and serves on the Advisory Boards of developmental organizations like the World BPO/ITO Forum, Global Sourcing Council's 3S Awards, Head-Held-High Foundation, TriSCA Initiative etc. An acknowledged global thought leader and speaker, Bobby is often quoted and published in Forbes, fDi, Economist, The Outsourcing, ICT Media BV, Ratio Magazine Africa, ZDNet, CIO Africa, Computer World, Globalization Today, Brazil Exportati, Times of India, Business Week, New Straits Times, Malaysian Business, The Star, Technology Inquirer, The Edge, Logicall Worldpress, Bernama, TC World, MIS Asia, CIO Asia, Silicon India, Telegraph etc..

About IAOP
The International Association of Outsourcing Professionals® (IAOP®) is the global, standard-setting organization and advocate for the outsourcing profession. With more than 120,000 members and affiliates worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. To learn more, visit

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