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Alison Nelson's CHOCOLATE BAR Expands to Australia | Opens First Restaurant in Melbourne, July 2014
Emporium Australia | Melbourne's Most Ambitious Retail Development To Date | Interested Media contact WORKHOUSE, CEO Adam Nelson via firstname.lastname@example.org
Interested media who wish to interview Chocolate Bar founding owner Alison Nelson please contact WORKHOUSE, CEO Adam Nelson via email@example.com or +1 212. 645. 8006.
Alison Nelson’s Chocolate Bar entry into Australia marks the latest step in its ongoing international expansion. Since the opening of its first store in New York City in 2002, Alison Nelson’s Chocolate bar has built a network of more than 9 restaurants across 4 markets. The new Alison Nelson’s Chocolate Bar restaurant located in Emporium Melbourne will be a premium large-scale cafe with a sales floor of nearly 2,180 square meters. Designed as a Flagship showcase for the Chocolate Bar brand, the restaurant will be crafted with a vintage modern feel including a theatrical view of chocolate creation within the Bar area. Guests will be offered a full service menu including chocolate bars, baked good, truffles, signature cakes, bon bon’s and a tremendous range of hot and cold beverages. Full service breakfast, lunch and dinner courses can be enjoyed all day. The launch of Alison Nelson’s Chocolate Bar first restaurant in Australia continues the brand's active growth strategy. Chocolate Bar views Australia as a key market in establishing its brand in the Asia and Oceania region and a first step into markets in the southern hemisphere.
UNITED STATES DEVELOPMENT
Alison Nelson's Chocolate Bar has created dozens of luxury retail destinations in international locations such as Dubai, Qatar, Pakistan and now, Australia. Her investors have committed millions of dollars to expand the brand and procure additional Flagship locations around the globe. Now, owner Alison Nelson knows it is only a matter of time before a domestic partnership develops and procures the U.S.A territory to create restaurants in major cities like Los Angeles,Miami and Chicago. Her vision however remains steadfast; to create a new state-of-the-
The Saif Belhasa Group of Companies, Chocolate Bar's brand partners in Dubai, recently announced plans to expand its restaurant division with newly signed outlets. The Al Jadaf-based group of companies holds the Gulf franchise rights to the Alison Nelson Chocolate Bar, operating two outlets in The Dubai Mall, and one each in Mercato Mall, Mirdif City Centre, WTC, The Pearl Qatar and Pakistan. The firm has already signed deals to open the franchise in Saudi Arabiaand Qatar, and is also planning to launch soon in Kuwait.
*Summer 2014 for Northern Hemmisphere
■ Details of Alison Nelson’s First Restaurant in Australia Store name: Alison Nelson’s Chocolate Bar Address: Shop 1-36 269-321 Lonsdale Street, Melbourne, Victoria, Australia Launch date: July, 2014* General Manager: Rakiza Hussein
CHOCOLATE BAR Alison Nelson’s Chocolate Bar is New York’s candy store for grown-ups. Since its inception in 2002, Chocolate Bar has started a mini-revolution among chocolate lovers. It has made waves with gourmands and loyalists alike such as Sarah Jessica Parker, Gwyneth Paltrow, Julia Roberts, Scarlett Johanson, Jake Gyllenhal, Leonardo DiCaprio and Uma Thurman and in the process received numerous awards including Timeout New York's "Best Chocolate Store" and Wallpaper Magazine's "Favorite Stores Around the World" to name a few. With locations in New York City, Manasquan, NJ, three UAE stores including Chocolate Bar Dubai in Dubai Mall and Chocolate Bar Mercato, Chocolate Bar Qatar located on the island of The Pearl, and Chocolate Bar Pakistan. Since 2007, 22 additional Middle East stores have been licensed. V