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dJAX Introduces its Video Ad Network
The Need and Rise of Video Ad Networks
In the past years, there was no standardized method for serving video ads. Publishers had to manually adopt the ads to be included into the brand campaign for different type of video player implementations. So for every ad in the brand campaign from the advertiser, publisher has to host and serve them separately and manually study and report the performance of each of the ads. Thus, a specialized technology with proper standards became a need and video ad networking was born.
Serving ads into videos were streamlined, publishers are now able to automate both the process of serving ads and reporting the performance. And with recent technical advancements, advertisers tap every single opportunity to emphasize their brand messages on latest devices using newer ad formats.
Today, with majority of the top brands being active on online video advertising, the annual spend on online video advertising is getting higher and higher.
dJAX Video Ad Network
dJAX Ad Network enables setting up an independent ad network that enables advertisers to create the video ads and publishers to find these advertisers to use their websites for delivering these ads. dJAX allows creating ads based on the specifications like Placement, Panel Size, Panel Aspect Ratio, Commercial Length, etc.
dJAX Video Ad Network helps building an ad network that guarantees
A. Higher Reach
An online video ad is at its creative best and its viable visual appeal adds glamour to the branding and is increasingly becoming the most wanted advertising method to attract customers.With web space getting bigger and bigger, with Internet becoming a vital part of people's lives in the present world, a video ad gives greater chances to the advertiser to showcase his business objective and capture the attention of the target audience, thus helping in building the brand and driving the sales growth.
B. Increased ROI
A video ad generates higher CTR (Click Through Ratio/Rate) than other display types, thanks to the rich media elements that are embedded into the ad to inspire higher user engagement. More impressions in lesser number of ad saves a lot of time and money for the advertisers.
dJAX provides a digital video solution with the user-friendly interface to manage the Video ads by the Network Administrators, Agencies/Advertisers and Publishers.
dJAX Ad Server Technology Solutions