New tourism authority promotes State of Jefferson attractions

“Travel Jefferson™” is inspired by a state’s tourism potential (and its semi-sesquicentennial).
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* California
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* Tourism
* Travel

* Yreka - California - US

YREKA, Calif. - April 4, 2014 - PRLog -- YREKA, Jefferson ━ State of Jefferson tourism officials announced today an ambitious destination marketing effort to boost the state’s economy.

Launched as “Travel Jefferson™,” the campaign promotes popular destinations, including Crater Lake, Redwood National Park, Mt. Shasta and Mendocino Wine Country. The effort will include a website, magazine, a statewide tour and “pop-up” visitor centers in major markets.

The effort kicked off this week with the beta launch of The website includes dozens of destination profiles, a blog and a virtual “Gift Shop” selling goods that bear the slogan, “Double-crossed for 75 years.”

In 1941, the “double-crossed” residents of northern California and southern Oregon seceded to form the State of Jefferson. The three-year Travel Jefferson™ initiative will conclude in 2016, when Jeffersonians celebrate their state’s semi-sesquicentennial.

Organizers are betting that tourism can become a major economic engine for the state. According to the U.S. Travel Association, in 2011, travelers to California and Oregon spent $114 billion and generated over 900,000 jobs. Jefferson’s unemployment rate of 10.4% is significantly higher than its neighbor states and the national average.

“Many of America’s top natural, cultural and historic attractions are right here in Jefferson,” says Nick Salmon, Travel Jefferson’s Interim Deputy Public Affairs Liaison. “Travel Jefferson™ will work with small business owners to help develop the state’s full potential as a world-class tourism destination.”

For more information, contact Nick Salmon, Interim Deputy Public Affairs Liaison at (541) 500-7241 and and follow @Travel Jefferson on Facebook (, Twitter ( and Instagram (

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