Laser Image Ceo Named One Of “20 Women To Watch In Sales Lead Management” In 2014

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DALLAS - April 4, 2014 - PRLog -- (Dallas, TX) March 31, 2014 – Laser Image ( announced today that the Sales Lead Management Association ( (SLMA) has named CEO Barbara Morris one of the “20 Women to Watch in Sales Lead Management” for 2014.

Morris leads the team at Laser Image with 35 years of experience in sales lead management. Along with the Laser Image team, Morris has helped develop lead generation products ranging from traditional direct mail services to the latest mobile technologies and applications that are catered to address each client’s unique business needs. Laser Image’s customized lead management solutions have a global reach within the insurance and financial industries.

“It is such an honor to be recognized by the Sales Lead Management Association as one of the top women to watch in sales lead management and to be categorized among the top influencers in the industry,” said Morris. “I am so grateful to the incredible team at Laser Image for their dedication each day in building this company. Our hardworking employees are the key to the success of Laser Image.”

Laser Image debuted its software powerhouse, LeadForce ( in 2011. This lead generation and distribution software allows clients to easily manage all aspects of their marketing campaigns from one control center. Companies are able to order mailings and manage leads as well as utilize the connected mobile and tablet applications for on-the-go lead distribution, mapping and reporting.

Laser Image continues to be at the forefront of the latest technologies, providing the best possible solutions for its clients. This has led to the creation of other software programs such as Campaign Manger (, which streamlines and monitors marketing campaigns, and CallTrack ( for analyzing customer service data to increase customer satisfaction. In February 2014, Laser Image debuted, FastApp (™, a ytnmn mobile application that utilizes digital transaction management, secure e-signatures, and check capture, so agents can complete an entire sale application in the field and submit wirelessly. FastApp™  saves time, money, and eradicates errors and allows anyone to conduct business with just their mobile tablet.

SLMA members originally nominated 41 women leaders in the field of sales lead management and from those nominated, twenty were selected. The nominees were judged on their contributions to sales lead management, marketing and sales activities. Additional qualifications, such as board positions and authorships, were also taken into consideration when selecting the final “20.” The full list of “women to watch in sales lead management” is available on the SLMA website (

About Laser Image

Laser Image is a premier lead and data management software developer and variable printing company based out of Dallas. With more than 20 years of experience, Laser Image provides real time business intelligence for executives. A main priority for the company is to stay at the forefront of cutting edge technology, most recently adding Sencha, an industry leading multi-platform design and development tool that will enhance all of their upcoming applications. This shift will help them develop desktop and mobile apps from a single integrated environment.

The company has a proven track record for improving the bottom line and a portfolio filled with established partnerships built on successful collaborations. Laser Image helps clients stay competitive through top technology, consulting, and services, streamlining the collaboration process to optimally invest in client success.

Learn more about Laser Image by visiting

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 7,732 worldwide members, 300-plus articles from 60 authors, and interviews with 150 executives on the syndicated SLMA weekly internet radio program.

Alyssa Harker
Source:Laser Image
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Tags:SLMA, Laser Image, Dallas, Women
Industry:Software, Technology
Location:Dallas - Texas - United States
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