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Perkuto Launches Digesto to Automate RSS-to-Email for Marketo Customers
New Marketo Launchpoint Add-on Enables Seamless and Automatic Emails Based on RSS Feeds.
The corporate blog has long been a staple of a successful content marketing plan, and with Digesto, Marketo users can expand the reach of their corporate blog while fully integrating content engagement metrics into Marketo.
“In the past, Marketo users needed an external email platform to manage automated RSS-to-Email (http://perkuto.com/
Marketers can now seamlessly leverage blog feed content, or any RSS feed, to add content to Marketo email campaigns. Digesto integrates with existing Marketo instances to automatically fetch a blog’s RSS feed and send out posts to the subscriber list. The frequency of emails and selection of content is selected by the subscriber and the marketer.
For content marketers with multiple RSS feeds, Digesto can process emails for each feed or aggregate them into one email digest. Emails are sent out in accordance with the marketer’s existing rules and local privacy laws.
Perkuto CEO, Alexandre Pelletier said, “Perkuto was founded to go beyond marketing automation consulting and make a real difference to marketers. With our first product, Digesto, we solve a real pain point for content marketers who use Marketo. It’s easy to setup, highly configurable, and brings in essential lead engagement data.”
With Digesto, marketers using Marketo can expect increased content engagement for their blog now that the subscription-
Early Digesto user, Adam Waterson is a Marketo Champion and Marketing Technologist at BloomReach, a big data search firm. Adam said, “Digesto is easy to setup and configure. If I want to add a new blog email I can have it setup in under 10 minutes. What I like is that Digesto allows me to have control over the process. I can manipulate the design of the email template myself without relying on design or programming hours.”
Starting today, Digesto is available on Marketo’s Launchpoint marketplace (http://launchpoint.marketo.com/
Alexandre Pelletier, CEO and Co-Founder