Marketing Automation Revenue Soars: Will Reach $1.2 Billion in 2014

Venture capital inflows, acquisitions by tech giants, and new start-ups spur steep growth in marketing automation software users. This report explores the drivers of this growth and profiles top marketing automation vendors.
Dan Freeman, Report Author
Dan Freeman, Report Author
NEW YORK - April 16, 2014 - PRLog -- With over $600 million in venture capital invested over the past ten years, and acquisitions by tech giants like IBM, Oracle, Microsoft, Salesforce, and Adobe, marketing automation has become one of the hottest sectors in both cloud software and marketing technology.

This report explores the drivers behind the steep growth in marketing automation and profiles top marketing automation software companies including Marketo, Eloqua, Act-On, Pardot, Salesfusion, InfusionSoft, and others.

Over the last decade or so, both the day-to-day tasks of marketers and the strategic role of marketing have undergone almost continuous change. The Internet; search marketing; ecommerce; blogging; social media and mobile computing have required marketers to rethink virtually every aspect of their jobs.

"Marketing automation software enables marketers to address and manage the complexity of interacting and engaging with prospects across these new digital channels" said report author Dan Freeman.

All of the features of marketing automation are explained from lead scoring and lead nurturing, to email marketing, to data management, CRM, and social media integration. The report also looks at adoption rates among small, mid-sized, and large companies.

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About Report Author, Dan Freeman
Dan is President of Marketing Growth Strategies LLC, a marketing services firm engaged in research, analysis, lead generation, and client implementation in the Marketing Automation sector since 2009. Dan is also founder and editor of and an Analyst with with VentureBeats's new business intelligence site, VB Intel.

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