Delaware Humane Association unveils a brand new look

WILMINGTON, Del. - April 3, 2014 - PRLog -- Delaware Humane Association (DHA) is becoming “like brand new” in many ways this year. Construction is well under way on a new animal shelter and adoption center ( ) for the 57 year old no kill nonprofit organization, which is due to open in early 2015. In addition, a brand new “look” for the organization was introduced during DHA’s 8th Annual Muttini Mixer fundraiser on March 29th.

As DHA’s staff and Board of Directors began preparing for their new facility and the future, they wanted to look at what makes DHA special, and reaffirm the organization’s mission and focus. A team of staff and volunteers worked with a local marketing and communications firm to examine DHA’s identity within Delaware’s animal welfare community, and developed a new logo with warm, welcoming accent colors.

The team concluded that DHA is a care giving organization that:

* Recognizes and anticipates the needs of others
*Creates a friendly, welcoming atmosphere
* Is driven by the desire to protect and care for those in need
*Recognizes that the development of relationships is a priority

According to Executive Director Patrick Carroll, “We are very grateful to our friends at ab+c ( ) for their creative expertise and their generous support and assistance with this process. What makes Delaware Humane Association unique is that we believe in fulfilling the needs of both animals and the humans who care for them. As construction continues on our new home, we want everything about DHA to be ‘like brand new’, starting with our logo.”

DHA’s new look comes along with a new slogan, “Making friends for life,” which has several meanings:

* Focusing on providing “forever homes”— matching the right animal with the right person or family
* Caring for animals and humans is the true meaning of “humane”
* Providing support and education to help people give the best possible home to their companion animals
* Offering a variety of programs and services that support animal owners

New DHA branded items like t-shirts and magnets are now available for sale at DHA’s facility on A Street, located in the Riverfront area of Wilmington.

Delaware Humane Association
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Tags:Pets, Animal Welfare, Delaware, Cats, Dogs
Industry:Non-profit, Pets
Location:Wilmington - Delaware - United States
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