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Jimboy's Tacos Enters Long Term Partnership Deal with Krrish Group to OPen Franchises in India
The Krrish Group, as Master Franchisee of Jimboy’s Tacos, will launch the multi-store opening in India later this year. The first restaurant is slated to open in September 2014, with 7-10 more restaurants opening in the next two years.
Established in 1954, Jimboy’s Tacos is celebrating its 60th year in May of 2014. Jimboy’s Tacos had humble beginnings, debuting in a pop-up trailer on Kings Beach in Tahoe, California. Traffic picked up, fueled by positive word-of-mouth, and a trailer developed into almost 40 locations throughout the Sacramento and Tahoe areas.
In 2012, the brand revealed that it would remodel all of its nearly 40 restaurants to an adventure-themed prototype by the end of 2016. The adventure aspect reinforces the chains branding efforts around a fun, entertaining place to eat than its previous incarnation. The American-style Mexican food restaurant chain will continue to focus on the food, using fresh, natural premium ingredients, and preparing everything fresh daily.