Roche uses virtual events for internal corporate communication

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* Roche
* Virtual
* Event
* Corporate Communication

* Event

* Mannheim - Baden-Württemberg - Germany

MANNHEIM, Germany - April 3, 2014 - PRLog -- Early and efficient communication within the organization is of prime importance. In order to reach this goal, Roche Diabetes Care frequently uses ubivent’s virtual event technology. The Global Accu-Chek Meetings (GAMs) that are held annually on the ubivent platform are an inherent part of the company‘s internal marketing communication. The virtual meetings have evolved to become a valuable communication platform between the global and the country organizations.

Henning Franke, Head of Site Development, explains the decision to virtualize these events: „Going virtual has been exactly the right step at the right time. Reaching more people in more countries at a much lower cost allows us to distribute and implement global marketing concepts much faster and to be ahead of our competition. The ubivent platform offers everything our company needs in order to profit from this advantage.“

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This example shows that online events can be used successfully for internal corporate events, but ubivent’s platform can also be used for external events. Career fairs, for example, can be conducted as a virtual event to show an innovative way of recruiting. Furthermore, a virtual event can be used as a marketing tool or for online workshops. Live streaming is a very popular feature of ubivent’s platform, since it can be included into any type of event. You can find more information and case studies of virtual fairs and online conferences here:

About ubivent:

ubivent develops and operates a platform for virtual events and offers various services for internet conferences and online fairs. With BASF, John Deere, MAN, Roche und SAP as their customers, ubivent is Europe’s leading expert for virtual events. Numerous medium-sized businesses also trust in the repeatedly awarded company. More information and references can be found on:

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Tags:Roche, Virtual, Event, Corporate Communication
Location:Mannheim - Baden-Württemberg - Germany
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