Japanese students visit Yoku Moku outlet in Dubai as part of UAE study tour

Japanese students visit Yoku Moku outlet in Dubai as part of UAE study tour
 
 
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DUBAI MEDIA CITY, UAE - April 3, 2014 - PRLog -- Japanese students visit Yoku Moku outlet in Dubai as part of UAE study tour

A student delegation from Japan, comprising junior and senior school children, visited the Dubai Mall branch of Yoku Moku in Dubai as part of a UAE study tour. The tour comprised an educational journey on how the leading confectionary brand from Japan is expanding its market share and presence across the UAE.

The group of about 8-10 students from Japan also interacted with the officials and staff of Yoku Moku to learn about their strategy and orientation in line with the UAE market requirements and demands of the regional clientele. They also discussed the growth plans of Yoku Moku in the UAE, where the brand currently operates ten outlets – four in Abu Dhabi, five in Dubai and one at Al Ain Mall.

The Sales Director at Alsa Lifestyle  Anas Abo Jeab, the exclusive distributor of Yoku Moku in the region, said: “We are privileged to host the students from Japan at our Yoku Moku branch in Dubai. During the visit, we provided an overview of our growth strategy in the UAE. Behind Yoku Moku name stands a genuine wish to bring warmth to every house with each box of its distinguished delights and this is what makes us unique in this dynamic UAE market.”

He added: “Since our incorporation in 1969 and our introduction in the region in 2012, we have charmed everyone with our signature buttery, crunchy cookies, assortments and seasonal products. We bring a home-made feel with our unique taste and natural ingredients and this continues to be our unique selling proposition in the UAE.”

Yoku Moku produces some of the finest all natural butter cookies made with high-quality ingredients that contain no additives or preservatives. The company plans to increase the total number of its shops in the country to about 25 by the end of 2014; with plans to open shops in Qatar and other GCC countries.

About Yoku Moku

Yoku Moku is one of the most famous Japanese confectionary brands, established in 1969. The name originated from a town in Sweden called JokkMokk, located in the Arctic Circle. The freezing weather there makes people want to keep their houses warm. Behind Yoku Moku name stands a genuine wish to bring warmth to every house with each box of its distinguished delights. A wide range of delicious butter cookies, combined with thin layers of original rich aroma milk chocolate, will pleasure most demanding gourmands. Having more than 150 stores in Japan and worldwide locations; USA, Taiwan, Korea & Thailand, Yoku Moku products have exclusive space inside Neiman Marcus and Saks Fifth Avenue department stores. Yoku Moku is the only Japanese confectionery brand that is carried in Bergdorf Goodman, a world-famous upscale department store in New York.

About Alsa Lifestyle

Alsa Lifestyle based out of Abu Dhabi and Dubai, the retail arm of Al Sayegh Group which holds a selection of brands from upscale to high street. The main areas of concentration for Alsa Life Style are Fashion, Watches, Cosmetics and Confectionery. Not only does Alsa Life Style operates in the UAE but also has offices in Jordan, with a fully dedicated team that reports to the UAE on monthly basis and an excellent foot print in the UAE and Jordanian malls.

Alsa Lifestyle operates under the umbrella of the 32-year-old conglomerate Al Sayegh Group chaired by Mr. Abdul Jabbar Al Sayegh and his sons Mr. Mansour & Mr. Mohammed. The Al Sayegh Group is in the fields of Electronics, Engineering & Construction (Oil and Gas), Life Style and Apparels, Food & Beverage (Restaurants), Catering & Facility Management, Language Centers, Solar Systems, Technical Supplies, Recruitment Services, Auto Engineering, Integrations Systems, Exchange Houses, Construction and Education. At Alsa Life Style, we set a new parameter for partnership underlined by our commitments and to continue to invest in our people, and the customers who remain loyal to us.

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