- April 2, 2014
-- Louisville, KY
– After a phenomenally successful introduction in select Target stores in 2013, Kellogg’s®
Rocky Mountain Chocolate Factory Chocolatey Almond Cereal, originally planned as a limited-edition run, is now being rolled out nationwide. Featuring sweetened flakes of corn, rich chocolatey morsels and sliced almonds, the new breakfast cereal indulgence for adults proved to have surprisingly broad appeal with Target shoppers during its initial run.
“Sales of Kellogg’s®
Rocky Mountain Chocolate Factory Chocolatey Almond Cereal exceeded our expectations during the test marketing phase,” said Bryan Merryman, chief operating officer and chief financial officer of Rocky Mountain Chocolate Factory, Inc. As a result, Kellogg’s®
began rolling out the cereal to a majority of its retail distribution channels throughout the U.S. in January.
approached us to identify the ideal chocolate equity for this product partnership, we were very pleased to suggest our client, Rocky Mountain Chocolate Factory,” said Kim Steadman, Vice President of Partner Development at IMC, the agency that handled license acquisition for the co-branded new breakfast cereal. “It seemed like the right match from the start. The new product was on the shelves unbelievably quickly and we had a lot of fun along the way. It’s been exciting to help a beloved, premium brand like Rocky Mountain Chocolate Factory enter mainstream retail distribution channels through this partnership with Kellogg’s®
“We have always believed that the strength of our brand represents an asset that can be leveraged, through licensing agreements, into other product categories,”
added Bryan Merryman. “We are hopeful that our success in the cereal industry will lead to additional licensing opportunities going forward.”ABOUT IMC
IMC is a full-service agency that works with global consumer brands to develop great new products through brand licensing and other partnerships – then gets consumers talking about them. We offer world-class brand strategy, research and analysis, a wealth of potential strategic partners, creative licensing and sourcing deal expertise, comprehensive program management, and digital marketing experience to help you make great products happen. IMC has worked with companies like 3M, Kraft, Sunkist, TABASCO, General Mills, and AT&T. For more information, please visit www.imcpartnerships.com.