News By Tag
News By Location
New Chocolatey Breakfast: Kellogg’s® Rocky Mountain Chocolate Factory Cereal Goes National
After a phenomenally successful introduction in select Target stores in 2013, Kellogg’s® Rocky Mountain Chocolate Factory Chocolatey Almond Cereal, originally planned as a limited-edition run, is now being rolled out nationwide.
“Sales of Kellogg’s®
“We have always believed that the strength of our brand represents an asset that can be leveraged, through licensing agreements, into other product categories,”
IMC is a full-service agency that works with global consumer brands to develop great new products through brand licensing and other partnerships – then gets consumers talking about them. We offer world-class brand strategy, research and analysis, a wealth of potential strategic partners, creative licensing and sourcing deal expertise, comprehensive program management, and digital marketing experience to help you make great products happen. IMC has worked with companies like 3M, Kraft, Sunkist, TABASCO, General Mills, and AT&T. For more information, please visit www.imcpartnerships.com.