TechBiz Connection Sponsors Forum on How Businesses Can Successfully Connect with Millennials

By: TechBiz Connection
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Techbiz Connection
Jack Bicer
Al Ramirez


Irvine - California - US


IRVINE, Calif. - April 2, 2014 - PRLog -- TechBiz Connection will host a panel discussion highlighting successful millennials who have demonstrated how to market to their peer group on Wednesday, April 16, 2014 from 6:00-9:00 PM at the law offices of Knobbe, Martens, Olson & Bear in Irvine.

According to Jack Bicer, TechBiz Connection president, millennials grew up with the "do not call list" and "TiVo thru the ads" on TV. “They probably have never seen an encyclopedia or Avon door to door salesperson,” Bicer observed. “They simply aren't traditional buyers. But they are real advocates for some of the most successful brands today. So we want to demonstrate how a brand can connect with the millennial generation,”

To help end the over-criticism and under appreciation, TechBiz Connection will delve into the way five Millennial-run enterprises are succeeding by serving their own generation and those to come. Attendees will learn why businesses need to take their buying power seriously if they don't want to be like Willy Loman in Death of a Salesman.

The panel moderator is Al Ramirez, Twitter political personality andTBC board member. Just about every politician would want over 200,000 Twitter followers overnight but it’s not always a good thing. During his 2010 bid for the U.S. Senate Mr. Ramirez got a gift from Twitter by being placed on their controversial Suggested User List but he quickly found out everyone who follows is not a friend or impressed. “The biggest lesson I learned is that with great gifts come great responsibility, and it's up to you to determine what your lasting reputation will be based on how you use it or else be stuck with a white elephant,” Ramirez explained.

Panelist Thumbnail Bios

·         Sennett Devermont is the founder of MrCheckpoint, whose primary mission is to deter drunk driving and promote public safety by publicizing DUI checkpoints, DUI statistics, speed traps, police activity, and changes in DUI awareness campaigns. In order to actually help prevent drunk driving on the roads, the first step is to reach the right audience. MrCheckpoint prides itself in identifying and targeting the right demographic being twenty-one to thirty-five year-olds, which make up majority of arrests and accidents relating to DUI. MrCheckpoint's free texting service sends ad supported SMS text messages in real-time to users who subscribe and opt-in to receive these services. Users receive DUI checkpoint updates, speed trap alerts, as well discounts to local sponsors. MrCheckpoint is proud to have sent millions of text messages since the launch in August of 2012. Mr. Devermont is a graduate of San Diego State University.

·         James Liu, owner/founder,BoxCat Games, is an experienced project/product/technical manager with a background in software engineering, system architecture, and UI/UX. In 2012, he founded BoxCat Games and published a top rated RPG, "Nameless: the Hackers RPG"  using similar successful processes. Nameless has won App of the Year 2013, Editor's Choice from (, and Editor's Choice from ( BoxCat is taking a unique approach to production, distribution, and market-fit within the mobile games industry. As a premium RPG developer within a freemium dominated market, Nameless the Hackers is holding a strong 4.7 out of 5 average with 2,200+ international reviews.

·         Nicole Marie Johnson, actress/writer/producer, Besties Productions is IMDB listed and known for A Feeling from Within (2012), Besties (2014) and Drifter: Henry Lee Lucas (2009). She and her crew have not been swayed by the concerns of runaway production in Hollywood and instead chose to capitalize on the opportunities in new media through over the top internet delivery on YouTube and Social Media. Besties had their own Super Bowl production that quickly generated over 14,000 views demonstrating the possibility of launching a viral video based on timely content that can be funny, economically produced and done in Los Angeles. Ms. Johnson is a graduate of UMass -Boston where she majored in psychology and minored in theatre.

·         Suzanne Natbony founded LawTake as the answer for people with legal issues who are dissatisfied with the current legal market. LawTake is essentially a legal marketplace: it aggregates videos and legal content similar to YouTube ® but also offers premium services for lawyers that create entertaining, "Hollywood-esq" informative videos on the law, along with customizable forms and accompanying materials for consumers to purchase, similar to the way eBay sells products to consumers. This package saves consumers hundreds of dollars in legal fees and enables top marketing, alternative revenue sources and efficiencies for the lawyers' legal services. Ms. Natbony holds a B.A. in political science from USC and received her J.D. from Southwestern University School of Law.

·         Steve Manuel, founder, Reachsocket started earning his chops early in the world of startups at Funny or Die, Fanscape and In 2013 he started Reachsocket to help match audience extension with brand activation to maximize effectiveness and efficiency of sponsorships. Reachsocket provides users with the most advanced real-time audience measurement and valuation platform and gives sponsored personalities the tools they need to provide distributed & controlled audience access to their sponsors across the web & mobile. Mr. Manuel holds a degree in music industry management and a minor in web applications & technologies from USC.

The TBC Forum’s discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations (; Haynes and Boone LLP (; Septium Corp.(; Smith Micro (; and Knobbe Martens, Olson & Bear (

Admission to the TechBiz Connection event is $20 prepaid and $40 at the door. For further information and RSVP, visit or e-mail

TechBiz Connection ( was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

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Tags:Techbiz Connection, Jack Bicer, Al Ramirez, Millennials, Marketing
Industry:Business, Technology
Location:Irvine - California - United States
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