Technology Alliance Group for NW Washington Executive Director Accepts Post as COO of Red Rokk

Search for replacement Executive Director will commence on April 7
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Bellingham - Washington - US


BELLINGHAM, Wash. - April 2, 2014 - PRLog -- The Technology Alliance Group for Northwest Washington (TAG), an industry advocacy group representing the technology industry of Northwest Washington announced today that Sommer Cronck, the current Executive Director, has accepted a key leadership position as Chief Operating Officer of Red Rokk, an innovative and fast growing digital media marketing company headquartered in Bellingham, with a satellite office in Portland. Her start date with Red Rokk will be on May 1, 2014.

Mark Knittel, Owner of Ovation Technical Services and current Board Chair for TAG said, “The entire TAG organization would like to sincerely congratulate and thank Sommer for the time she has spent with TAG, and the many changes and improvements she has made to our organization. Anyone that has worked with Sommer in the two years since she joined TAG knows that she is a very effective and creative executive, and so while we all regret losing her, we believe that this move is evidence of the strong role of TAG in the local community, and to the vibrancy and future of the tech marketplace in our region. We fully expect that she will provide similar benefit to Red Rokk, so we wish her the best as she moves on with her career.”

Tyler Byrd, CEO of Red Rokk said, “As members and sponsors of TAG, we have had the pleasure of working with Sommer over the past year. She has done a tremendous job in her current role as Executive Director, and we are excited that she has accepted the position of Chief Operations Officer at Red Rokk. Her experience in technology, programming, marketing, and operations makes her a perfect fit for our team and will contribute to the acceleration of our company’s growth.”

TAG also announced that a search for a replacement Executive Director will commence on April 7. Persons interested in submitting a resume will be able to find additional information on the TAG website at

TAG is a 501(c)6 non-profit organization based in Bellingham, Washington that was formed to address the needs of a growing technology industry in Whatcom County. TAG’s mission is to inform, represent, and connect Whatcom area technology businesses and professionals. The organization is committed to accelerating the growth of technology businesses in Bellingham and surrounding areas.

Mark Knittel

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