Online retailers more profitable when focused on repeat business, according to Magentpro research

ST. PETERSBURG, Fla. - April 2, 2014 - PRLog -- With costs associated with new customer acquisition high and still climbing, smart online retailers have refocused their energy on building repeat business and improving the lifetime value of their existing customers. How big of an impact can successful customer retention strategies have on the bottom line? Research conducted on customer loyalty by Adobe has suggested that while only 8% of online customers are repeat shoppers, they account for close to 41% of revenue in e-commerce, regardless of vertical.

In this report Magentpro provides readers with an in-depth analysis on the most important component of a successful loyalty program, effective objective planning. Also included is a downloadable guide for readers to self assess the alignment of their ecommerce goals and current customer retention strategy.

To access this free, informational report visit the Magentpro website site and navigate to the Knowledge Center or access the report directly at: http://magentpro.com/sustainable-ecommerce/